Indulge in Creamy Delights: A New Dining Experience in Shinjuku

At LUMINE EST Shinjuku, a fresh culinary adventure awaits food lovers! Starting from April 20th, the popular restaurant 'Men, Iro Iro. Anytime, Snacks. Shinjuku' has completely revamped its menu, promising a delightful experience that goes beyond just eating.

A Celebration of Flavor

Imagine being enveloped in the rich, snowy embrace of creamy sauces that absorb your focus entirely. This isn't just another meal; it's about elevating the ordinary into extraordinary. With an array of toppings to customize your udon, the restaurant invites you to explore fun and delicious combinations. Choose your favorite ingredients and create a unique bowl that transforms your daily dining into a charming treat for yourself.

One standout dish is the 'White Curry Udon' and 'White Mentaiko Cream Udon', both decadently hidden under a thick blanket of creamy sauce, making every bite a 'drowning in cream' experience. Priced at ¥1,850 for this delightful white udon, and for those looking to indulge even further, the 'Onsen Tamago and Cheese Mentaiko Cream Udon' at ¥1,650 offers a perfect fusion of flavors.

All-Inclusive Pricing for Ultimate Indulgence

Enjoy the freedom of dining without financial worry! The 'All-In Price' menu comprises your choice of udon, selectable snacks, and a drink buffet. It’s a complete package designed for those who want to pamper themselves without counting the cost. Whether it’s snagging a sweet treat during a shopping break or enjoying dessert after a hearty meal, the restaurant provides the perfect escape. Just gather your chosen snacks and customize your experience to match your mood and cravings.

Customization at Your Fingertips

The exciting aspect of this menu overhaul is the introduction of over 25 toppings that you can choose to craft your perfect dish. Each topping is served separately on its own plate, allowing you to appreciate the original flavor before enhancing it with a mix of your favorites. You can transform your udon into an 'ochazuke' — the classic rice dish with a refreshing twist, simply by adding some matcha brown rice broth as a finishing touch.

For instance, try the 'Marinated Tuna with Sesame Sauce and Yam Udon' priced at ¥1,700 with a selection of suggested toppings, or go for the 'Avocado and Shrimp Gratin Udon' for ¥2,050. You can further elevate your dish by adding ikura or mushrooms.

Additional Topping Options:

- Indulgent Choices: Pork Shabu, Marinated Tuna, Pork Cutlet (starting at ¥380)
- Supporting Cast: Umeboshi, Fresh Seaweed, Melted Cheese (starting at ¥250)
- Ochazuke Style: Matcha Brown Rice Broth ¥300

Premium Selections for Every Celebration

For those special occasions, dishes like 'Chilled Udon with Eel and Egg' or 'Curry Udon with Pork Cutlet' deliver not just flavors but an experience of lavishness that turns any meal into a moment worth celebrating.
The 'Chilled Udon with Eel and Egg' is available for ¥2,100, and the 'Pork Cutlet Curry Udon' for ¥1,900 which can also be upgraded with an addition of grilled rice cakes.

The new family-friendly menu, complete with a drink buffet tailored for children, ensures that diners of all ages will find something to enjoy.

Emphasis on Quality Ingredients

The restaurant proudly features whole grain flour in its fresh noodles, which keeps the natural nutty aroma intact while providing a pleasing texture with every bite. Additionally, there are colored noodles incorporating spinach, pumpkin, yuzu, and black sesame available for a fun twist when choosing the day’s “noodle color.”

With a unique hybrid texture that combines the noodliness reminiscent of Inaniwa udon with the chewy elasticity of fresh pasta, satisfy your craving for comfort and flavor all at once.

Visit Us!

Come join us at 'Men, Iro Iro. Anytime, Snacks. Shinjuku' located on the seventh floor of LUMINE EST Shinjuku, just steps from JR Shinjuku Station. Open daily from 11:00 AM to 10:00 PM and welcoming families with spacious seating accommodating up to 72 guests including facilities for strollers.

- Address: 3-38-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
- Website: DD Holdings
- Instagram: @men_iroiro_shinjuku

Whether you're looking for a quick snack or a fulfilling meal, let 'Men, Iro Iro' bring joy to every dining experience with their unique approach to udon and desserts!