Japanese Board Game Brand Taipa to Debut at SPIEL Essen 2025

In an exciting development for board game enthusiasts, the Japanese board game brand Taipa is set to make its debut at the world-renowned SPIEL Essen 2025, the largest board game event globally. This initiative is a collaboration between both Boku to Watashi, Inc. focusing on Generation Z marketing and TRYBE, an analog game maker catering to Japan's digital native demographics.

Taipa is more than just a board game brand; it embodies the concept of Time Performance (タイパ), a modern term that questions how we utilize our time. In an era where content consumption is increasingly fast-paced, Taipa aims to offer experiences that maximize enjoyment in minimal time. The Taipa series condenses the essence of joy typically found in long and complex games into a format that is instantly accessible.

Introduction to the Taipa Series

The Taipa series consists of games designed to reflect contemporary lifestyles and enjoyment. With a focus on minimizing complexity while maximizing fun, Taipa has released three series thus far and will unveil an additional three titles at SPIEL Essen 2025. It has already garnered significant attention on social media and various media outlets, leading to rapid expansion in retail distribution across Japan. The games consistently appear at the top of specialty board game websites and retail rankings.

Event Participation Details

- Event Name: SPIEL Essen 2025
- Dates: October 23-26, 2025
- Location: Messe Essen, Essen, Germany
- Booth: Hall 5, 5A625 - TRYBE
- Official Website: SPIEL Essen

At the event, Taipa will showcase its groundbreaking titles:
1. Taipa Supreme Quick Mahjong
2. Taipa Supreme Quick Hanafuda
3. Taipa Supreme Quick Hyakunin Isshu
4. New Series (details to be revealed at the venue)

Attendees can expect a unique gaming experience that highlights key elements of Japan's cultural heritage through traditional games such as Hanafuda and Hyakunin Isshu, all while enjoying them in a new and engaging format.

Game Title Previews

Taipa Supreme Quick Mahjong

This version of Mahjong simplifies the game dramatically, reducing the tiles from 136 to just 36. It eliminates complicated rules, making it easy for players aged 6 and above. Ideal for 2 to 4 players, it ensures a quick and interactive experience, with playtime clocking in at around 5 minutes. More details can be found at Taipa Mahjong.

Taipa Supreme Quick Hanafuda

Hanafuda enthusiasts can enjoy a streamlined version of this classic game with half the traditional cards. The simplified mechanics mean players can indulge in the thrill of