Global Standardization of Veeva Link Key People Adopted by Leading BioPharmaceutical Companies

Standardization of Veeva Link Key People by Leading BioPharmaceutical Companies

In a significant development for the bio-pharmaceutical industry, Veeva Systems (NYSE: VEEV) has revealed that 13 of the top 20 biopharmaceutical firms have embraced their Veeva Link Key People solution. This initiative aims to refine client interactions and optimize data collection for artificial intelligence (AI) initiatives. Large and small biopharmaceutical firms alike recognize the value of Link Key People, with 38 new clients recently onboarded, and three leading companies establishing it as their global standard in just the past year.

Dr. Daniel Jardanhazi-Kurutz, Bayer AG's Vice President of Customer Interaction, emphasizes, "Access to Veeva Link Key People significantly enhances data-driven decision-making, improving segmentation accuracy and enabling more engaging interactions with healthcare professionals, thereby positively impacting patient care. Once integrated, the data from Link Key People has become an essential part of Bayer's data architecture, enriching the outputs of our AI-based platforms and delivering practical insights for the long-term benefit of patients."

Veeva Link Key People adds substantial value to both medical teams and commercial departments by providing reliable customer insights. Analytics teams can leverage this information to enhance their AI models. Recent innovations, such as AI-summarized reports, personalized notifications, and new digital data sources, are further enhancing customer interactions and unearthing new engagement opportunities. Additionally, the Link Direct Data API allows data teams to quickly access the latest data through Veeva’s new API.

David Medina Tato, Vice President of Link Key People Strategy at Veeva, states, "Reliable customer knowledge is crucial for the progress of AI and achieving success in product launches. As more biopharmaceutical and emerging biotech companies utilize Link Key People, we will continue to foster industry-wide engagement using comprehensive KOL data to establish impactful strategic relationships."

Link Key People is integrated within the Veeva Data Cloud, which includes Veeva OpenData, Veeva HCP 360, and Veeva Compass. It utilizes Veeva's Common Data Architecture (CDA) to unify data and software solutions seamlessly.

About Veeva Systems

Veeva offers an industrial cloud tailored for life sciences, providing software, data, and business consultancy. With a commitment to innovation, product excellence, and customer success, Veeva services over 1,500 clients, from the world's largest biopharmaceutical companies to emerging biotech firms. As a Public Benefit Corporation, Veeva is dedicated to balancing the interests of its stakeholders, which include clients, employees, shareholders, and the industries it serves. For further information, please visit veeva.com/eu.

Forward-Looking Statements

This communication contains forward-looking statements regarding Veeva's products and services and the expected results or benefits of utilizing these offerings. These statements are based on current expectations, with actual results possibly diverging significantly from those expressed herein. There are numerous risks that could adversely affect our outcomes, including those detailed in our Form 10-Q for the period ending October 31, 2025, available on sec.gov.

Media Contact:
Meera Lakhani-Patel
Veeva Systems
+44-790-430-0698
[email protected]