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Riyadh Air and Loyalty Juggernaut: A New Era in Customer Loyalty

In a significant move set to redefine customer experiences in air travel, Riyadh Air, the newly established national airline of Saudi Arabia, has announced a strategic partnership with Loyalty Juggernaut, Inc. (LJI), a leading innovator in customer loyalty technology. This announcement was made during the Arabian Travel Market in Dubai, UAE, signaling the launch of a state-of-the-art digital loyalty program aimed at elevating the travel experience for customers worldwide.

This cutting-edge initiative will leverage the cloud-based GRAVTY® platform from Loyalty Juggernaut, ensuring that Riyadh Air’s loyalty program is as dynamic and modern as the brand itself. With the goal of providing a fully personalized, seamless, and rewarding travel experience, the new loyalty program will be a core component of Riyadh Air's broader growth strategy.

Vincent Coste, Chief Commercial Officer of Riyadh Air, highlighted the airline’s commitment to setting a new benchmark in customer experience. He mentioned, "The advanced GRAVTY® platform allows us to craft a digital loyalty program that reflects the ambition, innovation, and grandeur of Riyadh Air. Together, we are rethinking the future of travel loyalty."

This strategic collaboration promises to introduce real-time engagement, AI-driven personalization, enhanced partnerships, and adaptable earning and redemption options. Moreover, the initiative aims to provide a seamless mobile experience, catering to the tech-savvy travelers of today who seek reliability and personalization. Coste added that the new program would redefine traditional loyalty structures and would be launched prior to the airline's inaugural flights.

Shyam Shah, the Managing Director of Loyalty Juggernaut, expressed pride in collaborating with Riyadh Air on this groundbreaking initiative, stressing the goal of transforming loyalty into a strategic driving force for growth. The GRAVTY® platform is designed to enable Riyadh Air to deliver exceptional value to its guests and partners, setting new standards in airline loyalty services.

As part of their vision, the program will create a lasting emotional connection with travelers at every interaction point, going beyond just points and miles. This partnership not only signifies a leap forward for Riyadh Air's customer engagement but also sets the stage for cultivating loyal customer relationships that will accompany the airline on its journey to connecting with more than 100 destinations worldwide.

Riyadh Air, headquartered in Riyadh and backed by the Public Investment Fund (PIF), aims to deliver a remarkable, technology-driven travel experience that reflects the future of aviation. Alongside LJI, they are poised to make significant strides in enhancing the customer loyalty landscape for air travel.

An Overview of Riyadh Air and Loyalty Juggernaut

Riyadh Air is Saudi Arabia's new world-class airline, designed to connect the Kingdom to a global audience. It embodies a forward-thinking approach to air travel, harnessing technology to enhance the passenger experience. On the other hand, Loyalty Juggernaut is a top-tier B2B SaaS provider specializing in next-generation loyalty and customer retention solutions. Its flagship GRAVTY® platform powers some of the most innovative customer loyalty ecosystems across different sectors, including airlines, retail, hospitality, and financial services.

As the first flights of Riyadh Air approach, expectations for this new era in air travel loyalty are high, with both partners committed to delivering an exceptional standard that will resonate with the global traveler.

A Bright Future Ahead

The potential for loyalty programs to influence customer decisions in a competitive market cannot be underestimated. Through this partnership, Riyadh Air and Loyalty Juggernaut are not just focusing on transactional relationships but are cultivating an engaging and enriching experience that will keep travelers coming back for more. The future of travel loyalty in Saudi Arabia is bright, and Riyadh Air is ready to lead the way.