Hikaridoki Artisanal Jewelry Launches in Japan
In an exciting move for jewelry enthusiasts, Storyteller Co., Ltd., based in Japan, is set to launch its new select shop,
Hikaridoki artisanal jewelry, in August 2025. With the company already making waves through its
Kotomon Marche brand, which operates 27 handmade accessory stores across the nation, Hikaridoki aims to elevate the market by providing semi-jewelry and jewelry options ranging from 10,000 to 50,000 yen. This pricing strategy diverges from Kotomon Marche's typical range of 2,000 to 5,000 yen.
Shop Concept: Embracing Stories through Jewelry
Hikaridoki's motto invites customers to think about the moments and interactions where the jewelry will shine. The shop's thematic essence revolves around the idea that jewelry should not only complement personal style but also encapsulate the narrative of each piece made by artisans. The select shop is committed to unearthing and showcasing new jewelry brands, ensuring every piece delivers a necessary and thoughtful design for daily wear.
Emphasizing quality over quantity, Hikaridoki will present a curated selection of natural stones, precious metals, pearls, and vintage pieces that aim to resonate deeply with both the wearer's present self and an alternative persona they wish to express.
Upcoming POPUP Shop
The first event of Hikaridoki will introduce itself through a
POPUP store at LUMINE Yurakucho.
- - Location: LUMINE Yurakucho, 1st Floor Event Space
- - Address: 2-5-1 Yurakucho, Chiyoda-ku, Tokyo, 100-0006
- - Operating Hours: 11:00 AM - 9:00 PM
Featured Brands with Unique Themes
1. airy (エアリー)
- - Duration: August 26 (Tue) - August 31 (Sun)
Showcasing colorful jewelry that enhances daily life with natural stones, airy aims to create pieces that blend seamlessly into everyday attire.
2. manae (マナエ)
- - Duration: August 22 (Fri) - August 31 (Sun)
Merging simplicity with edgy designs, the collection includes stainless steel, pearls, and natural stones, all crafted from allergy-friendly materials.
3. by m. (バイエム)
- - Duration: August 19 (Tue) - August 21 (Thu)
Employing traditional engraving techniques, these jewelry pieces are handmade, focusing on comfort and a warm touch in the aesthetic of metals.
4. Nobolly (ナボリー)
- - Duration: August 19 (Tue) - August 25 (Mon)
Innovating with kintsugi, this collection reimagines traditional Japanese techniques, merging pottery with gold joinery to create distinct accessories.
Every piece at Hikaridoki offers a touch of luxury, suitable for daily wear, and designed to enhance the wearer's experience. August will be the pre-launch month, leading into a more dynamic operation starting in September. A further POPUP at Daimaru Kyoto is scheduled for September, featuring six brands, and another event at Shibuya Hikarie is planned for November. Each event will showcase various unique jewelry selections, ensuring every visit is a fresh experience filled with artistry.
About Storyteller Co., Ltd.
Founded in April 2014, Storyteller Co., Ltd. operates under the mission of delivering artisan-crafted, meaningful products to its customers. Their focus on storytelling through their offerings underscores the importance of art, culture, and personal narratives in their business philosophy.
Website:
https://cotomono-marche.com
Headquarters: 1-8-2 Komai-cho, Komae, Tokyo, 201-0016, Japan
CEO: Kentaro Shinbori