#Japan #Tokyo #comedy #Marusen Soy Sauce #Advertising Festival

Marusen Soy Sauce at Japan's Leading Advertising Festival

Founded in 1969, Marusen Soy Sauce, located in Yamagata City, is thrilled to announce its participation in Japan's largest creative advertising festival, the Toronomon Advertising Festival. This event will take place from October 17 to 24, 2025, at TORONTO NODE in Tokyo. The festival promises to be a vibrant showcase of creative talent, with Marusen Soy Sauce featuring as the subject of comedic performances.

A Unique Spotlight on Japanese Culture

During the event, a special segment titled "Ad Daitaiyo! Neta LIVE" will highlight original comedy sketches inspired by Marusen Soy Sauce as well as other brands like Ichibanya. Scheduled for October 19 from 3:45 PM to 4:45 PM, this segment will showcase five breakout comedians: Ebisha, Suzuki Jeronimo, Maguro Brothers, Mametetsu, and Riverman. Each artist will share their comedic interpretation of Marusen Soy Sauce, offering unique insights into its flavors and cultural significance.

Notably, Yusuke Ito, a 26-year-old director at Marusen, will fulfill the role of judge and is eager to evaluate the comedians' performances. Attendees will be curious to see how each artist creatively expresses Marusen's appeal and characteristics through humor.

Comments from Marusen Soy Sauce

"We are deeply honored to have our company recognized on such a grand stage at Japan's largest advertising festival. Our vision for 'Amazing the World with Soy Sauce' is a unique narrative, and we hope it resonates with audiences in a comedic format, showcasing the endless possibilities of soy sauce. I look forward to seeing how the comedians portray our brand and am excited both as a judge and as an audience member!" said Yusuke Ito, Director of Marusen Soy Sauce.

Event Details

• - Event Name: Ad Daitaiyo! Neta LIVE
• - Date and Time: October 19, 2025, 3:45 PM - 4:45 PM
• - Venue: TORONTO NODE, 2-6-2 Toranomom, Minato-ku, Tokyo
• - Organizer: Toronomon Advertising Festival Executive Committee
• - Performers: Ebisha, Suzuki Jeronimo, Maguro Brothers, Mametetsu, Riverman
• - Judge: Marusen Soy Sauce

With over eight days of engaging sessions and displays, the Toronomon Advertising Festival is officially launching in 2025. Collaborating with esteemed international advertising organizations such as Cannes Lions and The One Club for Creativity, this festival is set to explore the forefront of advertising creativity.

About Marusen Soy Sauce

Marusen Soy Sauce has been part of Japanese culinary tradition for over fifty years, particularly known for its flagship product, Daimyo Soy Sauce, a delicious katsuodashi soy sauce. In addition to maintaining its popularity, the company has embraced innovation with products like the Ultimate Sudachi Dashi Soy Sauce, which combines soy sauce with 1.5 times the amount of sudachi (a type of citrus) and the Garlic Koji Soy Sauce, created in collaboration with university students. Marusen is not just a soy sauce manufacturer; it is a soy sauce venture with a commitment to push traditional boundaries.

Company Overview

• - Company Name: Marusen Soy Sauce Co., Ltd.
• - CEO: Takashi Ito
• - Founded: May 26, 1969
• - Location: 2-5-1 Higashiyoshiga, Tendo, Yamagata Prefecture, 994-0061 Japan
• - Website: www.mrsn.co.jp

Contact Information

For further inquiries, please reach out to Marusen Soy Sauce at:
Phone: 023-655-5070
Contact Person: Yusuke Ito
Email: [email protected]