#Japan #Toyota #Tokyo #Google #doda

The job change service Doda, operated by Persol Career Co., has recently unveiled its 'Job Change Popular Company Ranking 2026' based on a survey conducted among 5,154 business professionals aged between 22 and 59. This ranking encapsulates the aspirations of job seekers regarding which companies they desire to join.

In the overall ranking for 2026, Toyota Motor Corporation, Google, and Sony have maintained their positions in the top three for the seventh consecutive year, showcasing their sustained appeal among prospective employees.

Detailed Rankings

• - 1st Place: Toyota Motor Corporation - Toyota has continued its dominance by ranking first in 18 out of 31 categories. Notably, the company not only retained its previous positions but even ranked first in the category for those in their 20s. Its points total has increased from approximately 2,200 to around 2,300, demonstrating its strong reputation. Reasons cited for Toyota's popularity include perceptions of good salary and benefits, job stability, strong brand recognition, and a positive corporate image.

• - 2nd Place: Google - Google has excelled in four categories, including Internet/Advertising/Media and among female respondents. Employees pointed to competitive salaries, a talented workforce, widespread recognition, and global career opportunities as key factors influencing their choices.

• - 3rd Place: Sony - Sony managed to rank second in three categories and maintained its position in the top three, underscoring a balanced evaluation across various areas. Employees appreciated the brand recognition, competitive pay, quality of products and services, and overall corporate image. Additionally, Sony has been noted for its innovative pursuits, including establishing a new joint venture focused on developing domestic AI technologies in partnership with companies such as SoftBank and Honda.

Shift in Focus Among Job Seekers

The survey indicates a broader trend among job seekers, where companies are selected based on long-term viability and security, alongside traditional factors like salary and reputation. This shift comes amid reports of labor shortages expected to intensify from 2025 onward, coupled with rising living costs that push companies to increase starting salaries. The integration of hybrid work models post-COVID-19 has also influenced how potential employees evaluate their choices.

Among the notable entrants in the ranking, Nintendo jumped to fourth place, primarily due to the upcoming release of their new console, the 'Nintendo Switch 2.' They have consistently improved their ranking from 13th place in 2022 to 4th in 2026, illustrating a strong brand presence and workplace culture.

Ajinomoto rose impressively to 7th place, promoting flexible working conditions that resonate well with jobseekers. Their messaging around work-life balance, particularly their target of a 4:30 PM work finish, has garnered them significant attention in social media and beyond, contributing to their rising rank.

Other Noteworthy Climbers

Several companies have made notable leaps: Sanrio climbed from 88th to 42nd place as it focuses on expanding its intellectual properties and securing significant anniversaries. Asahi Beer, despite setbacks in 2025, maintained a robust image due to its commitment to service and product quality.

Conclusion

The results of the Doda ranking reflect a significant evolution in what job seekers prioritize when considering new employment opportunities. Companies like Toyota, Google, and Sony offer perceived job security and stability, crucial during these changing economic times. This shift suggests a long-lasting impact on the strategies companies may need to adopt to attract and retain talent in the future.

For further details on the complete rankings, companies can visit the Doda website.