#Japan #Summer Treats #Shinjuku #Akafuku #Isuzuchaya

Akafuku and Isuzuchaya Debut at Keio Department Store's Summer Sweets Fair

Akafuku, a renowned confectionery company based in Ise, Mie Prefecture, will participate in the Keio Summer Sweets Fair held from July 17 to July 28, 2026, at the 7th floor event hall of Keio Department Store in Shinjuku. This annual event promises to be a delightful experience for lovers of traditional and Western sweets alike, showcasing special summer items perfect for a refreshing afternoon tea or as a seasonal gift.

Featured Products

Visitors will have the opportunity to enjoy a range of exclusive sweets, including the much-anticipated Akafuku Water Yokan, and a selection of treats from Isuzuchaya. The Water Yokan, a seasonal delight, is crafted from Hokkaido-grown azuki beans, resulting in a silky, smooth texture. Designed to be served chilled, it offers an elegant sweetness that embodies the essence of summer. It features a unique one-sheet design for individual servings, making it a fun and interactive dessert experience.

In addition to the Water Yokan, customers can indulge in the Azuki Butter Sand, a heavenly combination of rich buttercream made with Hokkaido azuki beans, sandwiched between delicate sables made from Ayahikari wheat grown in Mie. The sweet, nutty flavor of the azuki pairs beautifully with the creamy butter and a hint of rum, creating a harmonious balance.

The tantalizing Seasonal Yokan (Suika), shaped like a slice of watermelon, is another must-try. This three-layered yokan perfectly captures the flavor and refreshing appearance of summer's iconic fruit. To complement this, the Mochi Dorayaki features fluffy, freshly made dorayaki filled with sweet azuki bean paste and soft mochi, delivering a delightful texture with every bite.

Details of the Sweets

• - Akafuku Water Yokan

Price: ¥1,200 (tax included)
Net weight: 320g
Shelf life: Approximately 2 months if frozen (please consume quickly after thawing)
Packaging: Delivered with ice packs for freshness
Special page: Akafuku Yokan

• - Azuki Butter Sand

Price: ¥1,500 (tax included, 3 pieces)
Shelf life: Approximately 4 months if frozen (store in the refrigerator after thawing and consume within 5 days)
Packaging: Provided with ice packs
Special page: Azuki Butter Sand

• - Seasonal Yokan (Suika)

Price: ¥500 (tax included)

• - Mochi Dorayaki

Price: ¥350 (tax included)

Event Details

• - Event Name: Summer Keio Sweets Fair
• - Dates: July 17 (Fri) to July 28 (Tue), 2026
• - Location: Keio Department Store Shinjuku, 7th Floor Event Hall
• - Hours: 10:00 AM to 8:00 PM (Closing at 5:00 PM on the last day)

Please note that availability of the products may be limited, and items will be sold on a first-come, first-served basis. Changes in opening hours or product offerings may occur due to weather and traffic conditions.

About Isuzuchaya

Isuzuchaya is a confectionery brand under Akafuku that takes pride in highlighting the local flavors and seasonal transitions of Ise through its innovative sweets.

Company Profile

• - Company Name: Akafuku Co., Ltd.
• - CEO: Tomoe Hamada
• - Address: 26 Uji Nakanokiri-cho, Ise City, Mie Prefecture
• - Established: 1707 (Bōei 4)
• - Business: Manufacturing, selling, and developing traditional and modern sweets, along with shop planning and operations.
• - Website: Akafuku Official Site
• - Instagram: @akafuku.official
• - Online Shop: Akafuku Online Store

For more inquiries, contact Akafuku Co., Ltd. Customer Service at 0596-22-7000.