Unlocking the Future of Marketing Optimization: The Power of Thoughts and Feelings

Upcoming Webinar on Marketing Optimization

On May 15, 2026, Amana Co., Ltd. is set to host an engaging online seminar titled “Unlocking the Future of Marketing Optimization: The Power of Thoughts and Feelings.” Led by Go Nagasawa, an influential art director at Amana, this webinar aims to address the challenges faced by brands striving to stand out from mere functionality and pricing competition.

Why Attend?

In a marketplace saturated with options, what does it take for a brand to become an irreplaceable choice for customers? The answer may lie in transcending traditional branding methods. This seminar will delve into incorporating “Thinking” and “Feeling” into a cohesive branding strategy. By blending these two elements, brands can engage customers deeply and foster lasting loyalty.

Nagasawa will share valuable insights on how creative approaches can serve as bridges connecting a company's steadfast “thoughts” to the “feelings” that resonate with customers. When creativity ignites, it transforms branding from being merely correct yet dull into an astonishing leap that etches a memorable impression in customers’ minds.

Learning from Global Examples

Throughout the session, participants will benefit from studies featuring notable global brands, highlighting successful creative strategies. These illustrative examples will demonstrate how to escape from the confines of logic-only branding, making way for creative expressions that capture attention and stimulate both thought and emotion.

The Importance of Passion

The passion of the team members tasked with implementing creative strategies will also be highlighted as a vital factor in converting customers into enthusiastic fans. When the intensity of a brand’s representatives aligns with its creative efforts, it propels the business to new heights.

This session is ideal for:

- PR and marketing professionals struggling to create enduring brand values that go beyond mere metrics and optimization.
- Branding specialists finding difficulties in translating thoughts and emotions into actionable strategies.
- Heads of PR and marketing looking to foster brands that remain a preferred choice through cultural and contextual influences.

Details of the Webinar

- Date: May 15, 2026
- Time: 12:00 PM to 12:50 PM JST
- Capacity: 100 participants
- Cost: Free
- Registration link: Register Here
- Contact: Tel: 03-3740-4011 (General), Email: [email protected]

About Amana Co., Ltd.

Founded in 1979, Amana started as a company specializing in advertising photography and has evolved into one of Japan's largest creative studios. The company focuses on producing high-quality visuals, including still images and videos (TV commercials, web video), along with CGI (retouching, 3D CGI, apparel CGI).

With a wealth of creative resources and experience gained from over 10,000 annual projects, Amana is committed to revolutionizing communication that elevates the value of client brands and engages people. By combining its unique products and solutions, Amana supports businesses in improving their communication strategies and advancing digital transformation initiatives, all aimed at heightening corporate value in collaboration with its clients.

Amana Company Information

- CEO: Go Kaneko
- Location: 2-2-43 Higashi Shinagawa, Shinagawa-ku, Tokyo
- Established: April 1979
- Capital: 100 million JPY
- Employees: 520 (consolidated) as of January 1, 2026
- Business scope: Visual communication services, including strategic planning, branding design, content marketing, graphic and web production.
- Website: Amana Link