Proto Corporation Acquires Naming Rights for Shimbashi SL Vision Display

Proto Corporation has made a significant move in the advertising world by securing the naming rights for the outdoor large vision screen known as the Shimbashi SL Vision. This strategic acquisition is set to take effect on July 1, 2025, and will see the display rebranded as the Proto Group Shimbashi Station Vision. Located in the bustling Shimbashi area of Tokyo, this large visual display will play a pivotal role in showcasing the diverse services offered by Proto Group.

About the Proto Group

The Proto Group operates several well-known automotive informational platforms, including Goo-net and Goo-bike, as well as providing a comprehensive range of mobility-related services such as vehicle inspections, maintenance, purchase, and tire sales. The Shimbashi Vision display will primarily exhibit multimedia content highlighting the extensive services across the Proto Group's subsidiaries.

Vision Upgrade Details

The Shimbashi SL Vision underwent a significant upgrade on May 19, 2025, featuring a renewal of the LED screen that increased its size by approximately 10% and enhanced the picture quality by around 44%. This upgrade also included the installation of a custom flat wave speaker, designed to ensure clear audio delivery throughout the plaza while minimizing unnecessary noise. Given its prime location in one of Japan’s leading business districts, the display serves a crucial advertising platform targeting high purchasing power individuals, predominantly business professionals.

Location and Viewing Details

The Proto Group Shimbashi Station Vision is strategically positioned for high visibility from the JR Shimbashi Station platform and is easily accessible along the pedestrian pathways from the Hibiya exit and the east-west free passage. Its reputation as a popular meeting point contributes to extended visitor dwell time, making it an efficient medium for impactful advertising.

Key Specifications

- Location: In front of the Shimbashi SL Plaza, 2-8-7 Shimbashi, Minato-ku, Tokyo
- Operating Hours: 07:00 AM to 11:00 PM (a total of 18 hours daily)
- Screen Size: Width 6,400 mm × Height 5,440 mm (Total area of 34.8 m²)
- Screen Specifications: 6.66 mm pixel pitch (LED SMD 3 in 1)
- Audio: Equipped with four directional speakers for optimal sound quality
- Operating Company: Search Co., Ltd.
- Contact: 03-4510-3115

The Vision’s Impact on Advertising

The renaming and upgrade of the Shimbashi display underscore Proto Corporation’s commitment to enhancing advertising reach and effectiveness in central business locations. With its ability to attract the attention of commuting professionals, the Proto Group Shimbashi Station Vision is expected to become a key player in outdoor advertising, delivering valuable marketing opportunities for various brands and services.

About Proto Corporation

Proto Corporation is dedicated to transforming challenges into opportunities for the future, guided by its management philosophy of "contributing to society through dreams and excitement." Founded in June 1979, Proto aims to offer innovative and unique services that cater to a wide audience. The company is headquartered at Proto Aoi Building, 1-23-14 Aoi, Naka-ku, Nagoya.

Find Out More

For more information about the Proto Group, visit Proto Group.

About Search Co., Ltd.

Search Co., Ltd. is focused on delivering valuable moments to individuals and urban environments. Since its establishment in March 2004, the company has developed strong communication ties among people, cities, and businesses, striving to provide meaningful information that enhances community value. The headquarters are located in Tachikawa City, Tokyo, with a focus on media development, advertising agency services, and ad technology.