Baozun Reports Fiscal Year 2024 Annual Results and Insights

On April 23, 2025, Baozun Inc., a prominent player in the e-commerce sector, declared the submission of its annual report for the fiscal year ending December 31, 2024. This report was filed with the U.S. Securities and Exchange Commission (SEC) and signifies a pivotal moment for the company as it highlights its achievements and ongoing strategies to remain a frontrunner in the digital commerce landscape.

The report can be accessed on Baozun’s investor relations website and is also available on the SEC's official website. Additionally, in compliance with the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (HKEX), the company published its annual report in Hong Kong, catering to a wider audience in Asia.

Commitment to Sustainability

In alignment with shifting industry standards, Baozun has introduced new electronic dissemination methods for its annual reports, aiming to promote environmentally responsible practices. This transition to digital formats not only caters to shareholder convenience but also reflects Baozun's commitment to Environmental, Social, and Governance (ESG) initiatives. Shareholders who prefer a printed version of the report can still request one from the company's Investor Relations Department.

About Baozun Inc.

Founded in 2007, Baozun Inc. has cemented its status as a leader in brand e-commerce services and digital commerce. Currently, the company supports over 490 brands spanning multiple industries across East and Southeast Asia, Europe, and North America. With a robust focus on brand management and innovative e-commerce solutions, Baozun is dedicated to driving high-quality and sustainable growth.

The company operates through three major business segments: Baozun e-Commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI). These segments exemplify the company's vision that