Paris Hilton Unveils Iconic Queen Eau de Parfum to Celebrate Individuality

Paris Hilton Unveils Iconic Queen Eau de Parfum

Paris Hilton Fragrances has officially launched its latest scent, Iconic Queen Eau de Parfum, a fragrance that aims to encapsulate confidence and individuality. Unveiled on October 7, 2026, this captivating new addition expands the successful Iconic range and invites fragrance lovers to embrace their inner royalty.

A Regal Composition

Iconic Queen is not just another perfume; it’s a celebration of personal power. Developed by Paris Hilton in collaboration with her long-term fragrance partner, Parlux, this scent combines a rich floral and amber composition that feels both luxurious and timeless.

The fragrance opens with vibrant notes of bergamot, mandarin, and cassis, creating a refreshing introduction. As it develops, wearers will be enveloped by a floral heart featuring orange flower, jasmine, and muguet, embodying a sense of elegance and femininity. The fragrance settles into a warm base of amber, musk, and vanilla, providing a deliciously sensual finish that lingers beautifully on the skin.

In Paris Hilton’s words, “Iconic Queen is about stepping into your own power and feeling like the best version of yourself.” The warmth of the scent, combined with its glamorous undertones, is designed to make one feel ready for anything. This fragrance isn’t just about scent; it’s about owning who you are.

A Launch Steeped in Connection

Iconic Queen builds on the buzz generated by its predecessor, Iconic, which debuted exclusively at Ulta Beauty in April 2025. The new fragrance continued this partnership, marking an exciting evolution in Paris Hilton Fragrances’ approach to retail, as it will first be available on Ulta Beauty's TikTok Shop. This platform engages consumers in a dynamic way, bridging the gap between social media and commerce, and reaching a younger, digital-savvy audience.

“Paris has an extraordinary ability to stay connected to her consumers while continuing to evolve in a way that feels authentic,” says Lori Singer, President of Parlux. “Iconic Queen builds naturally on what we created with Iconic.” The fragrance’s launch reflects a modern take on fragrance marketing, embracing the power of social media to connect with a broader audience and make an immediate impact.

Stunning Packaging

Mirroring the elegant design of the original Iconic bottle, Iconic Queen is housed in a chic metallic lavender container that redefines the traditional silhouette. Paris’ P and H initials elegantly encapsulate the bottle, while its multidimensional glass is a nod to the many facets of her personality. The entire packaging creates a jewel-like statement, making it a perfect addition to any vanity.