#Japan #Kyoto #Women's Health #Flora #Keidanren

Flora Inc. Joins Japan Business Federation

Flora Inc., headquartered in Sakyo Ward, Kyoto, is proud to announce its membership in the Japan Business Federation (Keidanren), effective May 1, 2025. The company has been at the forefront of developing platforms aimed at building health big data centered on gender-specific health issues, helping individuals achieve their ideal selves.

The Mission of Flora

Flora focuses on various health challenges unique to women, including menstruation, pregnancy, and menopause. The company aims to visualize and utilize individual health data in order to foster a society where everyone can work authentically. In light of Japan's declining population and aging society, increasing women's participation and promoting diversity have become paramount.

However, women's involvement in political and economic sectors remains limited, and their representation still lags compared to international standards. In light of these issues, Flora has set its sights on several initiatives through its partnership with Keidanren.

Key Initiatives through Keidanren Membership

1. Strengthening Policy Advocacy: As a femtech company that actively represents the voices of working women, Flora aims to provide specific policy recommendations regarding women's work styles and health support. This effort is directed towards incorporating the voices of women into policies that promote their active participation in the workforce.

2. Transforming Corporate Culture: Flora seeks to improve workplace conditions by promoting diversity. By supporting initiatives that enhance women's representation in corporate decision-making, the company hopes to introduce flexible work options and health support systems, ultimately enriching the labor environment.

3. Contributing to Economic Growth: By advocating for women's participation in various industries, Flora aims to compensate for the decreasing labor force and energize the economy. The growing awareness of the losses incurred by both individuals and companies due to gender-specific health issues is highlighting the importance of prioritizing women's health in corporate strategies.

With its membership in Keidanren, Flora is set to transcend the limitations of individual companies, raising awareness about women's issues and health challenges across the entire industry and society. This includes strengthening policy advocacy and public-private partnerships.

About Keidanren and Flora Inc.

Founded as a representative body of major Japanese companies, the Japan Business Federation consists of 1,542 member companies and various industry and regional organizations. Its mission is to stimulate economic growth and enhance the lives of citizens by harnessing the vitality of businesses and communities.

Founded in December 2020, Flora Inc. aims to construct health big data to support individuals in realizing their ideal selves. In addition to common issues like obesity and mental health, Flora tackles often overlooked gender-specific health challenges. Their services include:

• - For Individuals: A menstrual management and pregnancy support app, Moonly.
• - For Corporations: Health management services for employees, Wellflow, and business development support leveraging accumulated health data.

As Flora continues to drive changes in the health landscape, its collaboration with Keidanren marks a significant step towards empowering women in the workforce while addressing critical health challenges.