#Denmark #Aarhus #Salesforce #Stibo Systems #MDM SmartSync

Stibo Systems Launches MDM SmartSync for Salesforce

Stibo Systems, recognized as a leading player in master data management (MDM) solutions, has unveiled its latest innovation: MDM SmartSync™ for Salesforce. This new solution goes beyond traditional data management by providing access to AI-ready customer data directly from the Stibo Systems' MDM platform into Salesforce, which is widely known as one of the strongest platforms in the industry.

In an era where data quality is paramount, MDM SmartSync ensures that businesses can maintain a single, trustworthy customer view. This is essential, as accumulated duplicate records and outdated or fragmented profiles in customer relationships can significantly harm productivity and customer interactions. According to a report from Validity, poor-quality data adversely impacts more than 31% of CRM users, costing businesses at least 20% of their annual revenue.

The MDM SmartSync solution offers innovative features such as:

• - Real-time Duplicate Prevention: Utilizing a native 'search before create' functionality to stop revenue loss caused by errors.
• - AI-Ready Customer Data: Ensures that CRM records are cleansed and validated to support AI applications and tools effectively.
• - Unified Customer View: Empowers sales and marketing teams with a single profile that is consistently trusted.
• - Always Current Information: The system utilizes bidirectional synchronization and seamless merge handling, ensuring that 'golden records' are consistent between the Stibo Systems MDM platform and Salesforce.
• - Best Practice Application Integration: Simplifies the integration strategy between Stibo Systems and Salesforce.
• - Future-Proof Integration: Sets a foundation for long-term Salesforce compatibility, avoiding costly rework in the future.

As Michael Blough, Chief Sales Officer of Stibo Systems, emphasizes, “Salesforce is highly powerful, but its effectiveness hinges on the data that's inputted.” With MDM SmartSync, organizations are better positioned to rid themselves of duplicate records and develop trustworthy interactions, leading to smarter business decisions and stronger customer connections.

Neda Nia, Chief Product Growth Officer at Stibo Systems, also stresses the necessity of an adaptable and clean data landscape. “SmartSync integrates governance and flexibility right into workflows, essentially preparing organizations for new regions, products, or AI applications to roll out seamlessly.”

With MDM SmartSync for Salesforce now available, businesses can unlock AI-ready data to fuel enhanced customer engagement while staying ahead of the competition. As they navigate the daily intricacies of customer data, this tool positions enterprises to truly harness the power of their data landscape for innovative and strategic advantages.

For more details about MDM SmartSync for Salesforce, visit the Stibo Systems website. Founded in Aarhus, Denmark, Stibo Systems continues to redefine the potency of trustworthy data through revolutionary AI-powered master data management solutions. The enterprise remains privately held and is a subsidiary of Stibo Software Group, ensuring a long-term vision in data management for companies across the globe.