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Nuqleous Revolutionizes Retail Analytics with Interactive Edge Acquisition

Nuqleous, a vanguard in B2B SaaS solutions specializing in retail analytics, has made a significant move in the industry by acquiring Interactive Edge. This strategic acquisition aims to enhance the capabilities of category management and sales teams by leveraging the advanced analytical tools offered by Interactive Edge's XP3 BI Cloud platform.

The Power of Integration

The acquisition represents a holistic approach to retail analytics, enabling customized insights for various retail partners. With over 25 years of experience, Interactive Edge has been instrumental in automating category management and sales analytics, thus streamlining the data process for consumer packaged goods (CPG) companies. The XP3 platform’s seamless integration with Microsoft Office facilitates the automated generation of tailored category reviews, line reviews, and joint business plans, transforming the tasks traditionally reliant on manual input.

Garrett Levey, Co-CEO of Nuqleous, highlighted the challenges faced by category management teams in today's competitive retail environment. He expressed that the integration of the XP3 platform is a game-changer, allowing for a reported 80% reduction in time spent on data management tasks, enabling focus on growth rather than tedious data extraction processes.

Transformation in Action

Existing Nuqleous customers are poised to witness a remarkable uptick in productivity. For instance, a global confectioner utilized the XP3 platform to automate their category management workflow, achieving seven seasonal deployments and over 50 category reviews across retail channels. This transition not only enhanced their operational efficiency but also freed up time for generating actionable insights that support new product launches and key internal presentations.

Similarly, an American snack food company reported a staggering decrease in update time from hours to a mere 19 minutes across 17 regions. This efficiency reclaimed approximately 129 personnel days, allowing the team to allocate more time to strategic initiatives.

Moreover, a global food and beverage leader harnessed XP3 to redefine their reporting mechanisms. By enabling automation and customizing over 100 sales performance reports, they managed to save up to 90% of the time typically spent on routine tasks, which has allowed them to focus on enhancing retailer collaborations and strategic priorities.

Unmatched Scalability and Analytics

The acquisition of Interactive Edge allows Nuqleous to offer unprecedented scalability in their analytics solutions. Zel Bianco, CEO of Interactive Edge, emphasized the unique capabilities of the new platform that can automatically generate tailored, data-driven presentations, thus addressing the specific needs of each retailer without the requirement of deep technical expertise.

This synergy will empower retail teams to dive deeper into analyses while minimizing manual data handling. The integration is set to furnish teams with an ability to scale their category management initiatives without a corresponding increase in resource allocation, thereby amplifying the operational capabilities dramatically.

A New Era of Retail Analytics

Bill Kloza, Co-CEO of Nuqleous, framed this acquisition as the progressive evolution of retail analytics. By uniting Interactive Edge's proficiency in presentation automation with Nuqleous's analytical strength, they are not just expediting data processing but also fundamentally redefining the operational frameworks of category management teams.

This merger solidifies a new ecosystem that marries automated category management with bespoke analytics, creating a robust platform for driving efficiencies across the entire retail value chain—from category reviews to supply chain optimization.

About the Companies

Founded in 2013, Nuqleous has established itself as a leading provider in big data and retail analytics. Their suite of applications supports a range of functions across retail and CPG brands globally. On the other hand, Interactive Edge has set the benchmark in retail analytics automation, helping top-tier CPG companies streamline and interpret their data with unparalleled ease and accuracy, solidifying their trust from industry giants like Danone and PepsiCo.

This acquisition marks a pivotal moment in the retail analytics landscape, highlighting Nuqleous's commitment to innovating and enhancing the decision-making processes of their clients.