#Japan #Tokyo #Protein Bar #Matsukiyo LAB #Chocolate Flavor

Matsukiyo LAB Unveils New Limited Edition Flavor

The Matsukiyo LAB brand, under Matsukiyo Cocokara & Company, is excited to announce the launch of its new limited edition protein bar flavor: Chocolate Cafe Au Lait. This new product will hit the shelves on May 10, 2025, available in over 3,400 drugstores nationwide and on their online store.

Matsukiyo, well-known for its commitment to enhancing beauty and health, introduces this flavor as part of its Athlete Line, aimed at individuals who engage in regular training. The Chocolate Cafe Au Lait flavor stands out with a unique balance of sweetness from the chocolate and the mild bitterness of the coffee, making it a delightful treat post-exercise or a satisfying snack.

Additionally, in response to popular demand, the beloved Chocolate Banana flavor, which was previously available for a limited time, will now be offered in a bulk pack containing ten bars. Matsukiyo LAB’s Athlete Line is designed to cater to a variety of needs with products rich in protein and packed with essential amino acids.

Product Features

• - Each Chocolate Cafe Au Lait protein bar contains 15g of protein, offering a high protein-to-cost ratio while delivering flavorful goodness.
• - The returning Chocolate Banana flavor has been made available in a family pack, catering to the needs of existing fans and new customers alike.

New Product Details

The Chocolate Cafe Au Lait protein bar features a unique flavor combination rarely found in the market. It is specifically crafted for those seeking an alternative snack that aligns with body-building goals, making it appealing to those looking for something different. The complete nutritional profile includes a protein content of 15g and a total weight of 36g. Each bar is priced at 159 yen (tax included).

The Chocolate Banana flavor will be available in packs of ten, containing 27g per bar, with a total price of 1,166 yen (tax included).

About Matsukiyo LAB

The Matsukiyo LAB (マツキヨラボ) brand focuses on supporting healthy lifestyles in the community. It combines the expertise of pharmacists, registered dietitians, and beauty specialists to create health care solutions that enhance beauty and well-being. Learn more about their offerings by visiting their official website.

About the Athlete Line

Designed for individuals dedicated to sports, the Athlete Line of Matsukiyo LAB products is supervised by registered dietitians to assist athletes in reaching their peak performance. This commitment to quality and health ensures that consumers find the right balance of nutrition and taste in their snacks.

Conclusion

With the launch of the Chocolate Cafe Au Lait protein bar and the bulk pack of the popular Chocolate Banana flavor, Matsukiyo LAB continues to innovate within the health food space. These limited edition flavors are not just a treat; they represent a step forward in the world of nutritional snacks targetting athletes and fitness enthusiasts alike.