#Japan #Tokyo #Eyewear #OWNDAYS #BACK in BLACK

Overview of the 'Back in Black' Collection

On September 6, 2025, OWNDAYS launched its 'Back in Black' eyewear series, captivating customers with its focus on elegant black frames. The initial sales exceeded expectations, achieving a remarkable 130% of the projected sales within just ten days post-launch.

Response and New Models

Due to this outstanding response, OWNDAYS has decided to accelerate the release schedule for additional 'Back in Black' models, originally set for September 18. Besides the initial two models, a total of five new designs will be introduced on the same date, expanding the collection and reinforcing the brand’s commitment to innovation.

Series Highlights

The 'Back in Black' series is not merely a continuation of the brand's aesthetic but a bold statement of identity that showcases how black frames can enhance personal style. The collection features various styles:

1. Wellington Type (Model: OB2003G-4A)

- Price: ¥11,000
- A classic design that combines comfort and style, noted for its relaxed fit, which has already reported a staggering 282% of its sales goal.
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2. Wellington Type (Model: OB2007X-5A)

- Price: ¥11,000
- Offers a refined look, providing sophistication for any occasion.
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3. Square Type (Model: OB2008X-5A)

- Price: ¥13,000
- A perfect choice for business settings, balancing modern aesthetics with functionality.
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4. Round Type (Model: OB1007X-5A)

- Price: ¥11,000
- Features design elements that enhance comfort while maintaining a chic appearance.
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5. Boston Type (Model: OB1008X-5A)

- Price: ¥13,000
- Seamlessly merges style and ease, perfect for day-to-day wear.
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Design Philosophy

The 'Back in Black' collection embraces the idea of authenticity with its design ethos rooted in the color black. As OWNDAYS states, "Black is not just a color; it’s a statement that evokes confidence and asserts individuality." The series aims to connect with customers by helping them express their true selves through eyewear.

Looking Ahead

With further developments on the horizon, both existing and potential customers can look forward to an enriched experience as the ‘Back in Black’ collection continues to evolve.

Availability

The 'Back in Black' models will be available in all standard OWNDAYS retail locations and online store starting September 18, 2025. With a total of 14 models in three color variations, this collection promises to offer a suitable option for every taste.

For more details, visit the OWNDAYS Official Page.

Whether you’re a long-time fan or just discovering the collection, the 'Back in Black' range is set to make a remarkable impact on eyewear trends worldwide.