KOSÉ Unveils Its First 'Sekkisei BLUE' Store in Japan at Yurakucho Marui

KOSÉ Corporation is breaking new ground with the opening of its inaugural "Sekkisei BLUE" store at Yurakucho Marui in Tokyo on April 24, 2025. This innovative store is part of the brand's commitment to sustainability, offering a range of products aimed at maintaining a beautiful balance between human beings and the Earth.

A Sustainable Future with 'Sekkisei BLUE'

The store will feature two product lines: "Sekkisei BLUE" and "Prédia BLUE." Guided by the clean policy "BLUE: Our Belief to Connect a Beautiful Earth to the Future," these products are designed to promote harmony between people and the planet. "Sekkisei BLUE" focuses on enhancing the skin's radiance, smoothness, and resilience, while also supporting a holistic approach to beauty that nurtures the skin, body, and mind.

On the other hand, "Prédia BLUE" draws on the concept of "Refresh w/SEA" and incorporates mineral-rich Japanese sea clay, offering a refreshing experience that purifies both the skin and spirit. Customers will be able to experience these distinct series in one innovative space.

An Eco-Conscious Store Design

The store's design embodies the principles of "earth's blessings," "self-discovery of beauty," and "refined Japanese elements." It utilizes eco-friendly materials, such as weathered coral from Okinawa for the fixtures and walls painted with natural inorganic pigments. By also incorporating recycled glass and compressed wood, the space is designed to be both aesthetically pleasing and environmentally responsible.

As the brand emphasizes, "Caring for oneself leads to beautiful skin, hearts, and ultimately a beautiful Earth." The serene and inviting atmosphere of the store aims to evoke tranquility and a sense of wellness, helping customers reconnect with themselves in a nature-inspired environment.

Introducing the 'Find Balance' Counseling App

To further personalize skincare, 'Sekkisei BLUE' will launch the "Find Balance" app, designed to assess individual skin conditions and suggest lifestyle adjustments. This app will be available for users to explore both online and in-store starting from the grand opening on April 24.

Sustainable Initiatives: Container Return Box

As part of its sustainable approach, the new store will include a container return box for customers to recycle their used cosmetic containers. This initiative will promote resource reuse and support the company's commitment to creating a circular economy for the beauty industry. Customers can contribute to sustainable practices by repurposing their containers through careful sorting and processing.

A Wealth of Products to Explore

Sekkisei BLUE provides a holistic skincare experience aiming to address stresses associated with modern life. With ingredients like Korean ginseng extract and calming herbal floral scents, the product range is designed to turn skincare routines into mindful meditative moments. Key items include:

- Sekkisei BLUE Deep Hydrating Essence Liquid: A dual-layer essence that hydrates and protects the skin while offering a refreshing feeling.
- Balancing Oils: Customized oil blends that cater to varying skin conditions while enhancing overall skin vitality.

Prédia BLUE features products like the "Repair Head Cleanse Clay," focused on deep cleansing the scalp while promoting hair health, suitable for all hair types. These unique offerings highlight natural ingredients and are crafted for an immersive sensory experience.

Exciting Opening Promotions

To celebrate the launch, customers will enjoy several promotions, including sample giveaways tied to social media engagements and loyalty program sign-ups. The limited-time specials will run until June 30, 2025, encouraging patrons to explore the new store and its offerings.

Store Details

- Location: 1F, Yurakucho Marui, Tokyo
- Opening Date: April 24, 2025
- Business Hours: 11:00 AM – 8:00 PM

For more information, visit: Sekkisei Official Site

Join KOSÉ at the forefront of eco-friendly beauty innovation and discover the dual benefits of beautiful skin and a beautiful planet!