Future Predictions for B2B Marketing: Transforming Engagement with Generative AI

The landscape of B2B marketing is entering a groundbreaking phase as we prepare for the upcoming seminar titled "2026 B2B Marketing Predictions - A Transformation through Generative AI." This event, organized by Majisemi, will take place on December 16, 2025, and features a session led by EventHub's Marketing Manager, Suzuki, focusing on navigating the new normal in B2B marketing.

As generative AI becomes increasingly prevalent, the processes for information gathering, comparison, and decision-making in B2B contexts are witnessing significant shifts. Businesses are challenged to adapt to new user behaviors driven by the use of AI assistants. This transformation calls for fresh optimization strategies surrounding search, advertisements, and web portals. As a result, various domains, including sales processes and experiential content development, are evolving rapidly.

The seminar will delve into pivotal questions that businesses must tackle. What changes can we anticipate by 2026? How should we adjust our search, advertising, and sales efforts to align with these upcoming shifts? In what ways can AI be integrated to foster better customer interactions and operational efficiency? Experts will provide insights focusing on twelve key perspectives necessary for success in the AI era, covering areas such as search, advertising, sales, web design, and operational efficiency.

Participants will gain practical tips on positively embracing environmental changes and leveraging their company’s strengths to map out winning strategies for 2026. The holistic approach will ensure that attendees are not only informed but also equipped to implement meaningful changes within their marketing practices.

Seminar Details

- Title: 2026 B2B Marketing Predictions - A Transformation through Generative AI
- Date: December 16, 2025 (Tuesday)
- Time: 10:00 AM - 3:45 PM (JST)
- Organizer: Majisemi Co., Ltd.
- Format: Online (Zoom)
- Registration URL: Register Here
- More Details: Event Details Here

About EventHub

EventHub, based in Minato, Tokyo, is recognized as the leading event marketing platform. Catering to a broad spectrum of needs from webinars and conferences to exhibitions and business meetings, it provides crucial functionalities for hosting events, analyzing data, and maximizing customer engagement.

The platform focuses on enhancing business creation opportunities through effective communication features that help facilitate high-engagement events and webinars. This ultimately supports companies in generating leads and closing deals, critical components for successful marketing and sales operations.

Company Overview:

- Name: EventHub Inc.
- Address: 1-1-1 Nishi-Shinbashi, Hibiya Fort Tower, Minato, Tokyo 105-0003
- CEO: Rie Yamamoto
- Established: 2016
- Website: EventHub Website