New Era Shinjuku East Set to Open in Late October at Lumine Est
New Era, the globally recognized brand known for its sports and lifestyle apparel, is gearing up for an exciting new launch in Tokyo. The upcoming store, New Era Shinjuku East, will officially open to the public in late October on the 1st floor of the Lumine Est shopping complex. This new location marks New Era's second store in the Shinjuku area, testament to the brand's popularity and commitment to serving fashion-savvy customers in this bustling district.
Although the Shinjuku East store occupies a compact space, it promises to deliver a comprehensive selection of products that cater to various lifestyles. Customers can expect to find an impressive range of headwear, including caps and bucket hats, alongside an assortment of apparel, bags, and accessories. This diverse inventory ensures that shoppers can discover the latest trends in full coordination, making it easy to elevate their everyday outfits.
The store will feature a variety of unisex items as well as a selection of women's sizes, ensuring that everyone can find something stylish that fits perfectly. New Era's focus on inclusivity and variety is part of its ongoing effort to enhance the shopping experience for all customers.
To celebrate the launch of New Era Shinjuku East, the brand is also introducing exclusive designs that customers can look forward to. Two standout products are set to hit the shelves:
1. Low Profile 59FIFTY® Velvet Caps – Priced at 6,600 yen (including tax), these caps are crafted from soft, velvety fabric, giving them a luxurious sheen perfect for the fall and winter seasons. Available in both solid colors and a matching logo design, they are sure to become a staple in every fashion enthusiast's wardrobe. Additionally, each cap features a special embroidery of the store’s name on the sweatband, adding a unique touch.
2. 9TWENTY™ Overdyed Denim Caps – At 4,950 yen (including tax), these caps showcase a trendy over-dye technique that gives them a vintage feel. Featuring designs based on the iconic New York Yankees and Los Angeles Dodgers teams, they serve as a stylish representation of the brand's sports heritage.
Moreover, shoppers can enhance their caps with a Side Patch, which is available for 1,100 yen (including tax). Please note that the patches cannot be purchased individually and are designed to complement the caps beautifully.
To learn more about the side patch service, customers can visit the official New Era website at New Era Patch Service.
Stay updated with New Era’s latest offerings by visiting their official online store at www.neweracap.jp, and follow their social media accounts on Instagram at newerajapan and on X at newera_japan to catch the latest news and special promotions.
With its unique offerings and prime location, New Era Shinjuku East is set to be a must-visit destination for both locals and tourists looking to embrace the latest trends in sports and lifestyle fashion.
A Diverse Collection of Lifestyle Products
Although the Shinjuku East store occupies a compact space, it promises to deliver a comprehensive selection of products that cater to various lifestyles. Customers can expect to find an impressive range of headwear, including caps and bucket hats, alongside an assortment of apparel, bags, and accessories. This diverse inventory ensures that shoppers can discover the latest trends in full coordination, making it easy to elevate their everyday outfits.
The store will feature a variety of unisex items as well as a selection of women's sizes, ensuring that everyone can find something stylish that fits perfectly. New Era's focus on inclusivity and variety is part of its ongoing effort to enhance the shopping experience for all customers.
Exclusive Merchandise for the Grand Opening
To celebrate the launch of New Era Shinjuku East, the brand is also introducing exclusive designs that customers can look forward to. Two standout products are set to hit the shelves:
1. Low Profile 59FIFTY® Velvet Caps – Priced at 6,600 yen (including tax), these caps are crafted from soft, velvety fabric, giving them a luxurious sheen perfect for the fall and winter seasons. Available in both solid colors and a matching logo design, they are sure to become a staple in every fashion enthusiast's wardrobe. Additionally, each cap features a special embroidery of the store’s name on the sweatband, adding a unique touch.
2. 9TWENTY™ Overdyed Denim Caps – At 4,950 yen (including tax), these caps showcase a trendy over-dye technique that gives them a vintage feel. Featuring designs based on the iconic New York Yankees and Los Angeles Dodgers teams, they serve as a stylish representation of the brand's sports heritage.
Moreover, shoppers can enhance their caps with a Side Patch, which is available for 1,100 yen (including tax). Please note that the patches cannot be purchased individually and are designed to complement the caps beautifully.
To learn more about the side patch service, customers can visit the official New Era website at New Era Patch Service.
Store Details
- - Opening Date: Late October 2025
- - Location: Lumine Est Shinjuku, 3-38-1 Shinjuku, Tokyo
- - Operating Hours: Weekdays 11:00 AM - 9:00 PM / Weekends and Holidays 10:30 AM - 9:00 PM
- - Store Information: For further details, interested customers can check out the New Era website: New Era Shinjuku East Store
Follow New Era
Stay updated with New Era’s latest offerings by visiting their official online store at www.neweracap.jp, and follow their social media accounts on Instagram at newerajapan and on X at newera_japan to catch the latest news and special promotions.
With its unique offerings and prime location, New Era Shinjuku East is set to be a must-visit destination for both locals and tourists looking to embrace the latest trends in sports and lifestyle fashion.
Topics Consumer Products & Retail）
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