#Singapore #Strutt ev¹ #Smart Vehicle #Tony Hong

The Strutt ev¹: A New Era in Personal Mobility

Strutt Inc. has made headlines with the launch of its innovative product, the ev¹, which is touted as the world's first Smart Everyday Vehicle. Recently, the company announced that pre-orders have far surpassed initial projections, igniting a surge in demand that many in the industry did not anticipate. This exciting development signals a transformative shift in how consumers perceive high-end personal mobility solutions.

Award-Winning Recognition

Recognized for its cutting-edge design and technology, Strutt has earned numerous accolades, including the prestigious Red Dot: Luminary and CES Innovation Award. These honors have established the brand as a pioneer in the mobility sector, showcasing the blend of technology and aesthetics in their offerings.

Surge in Pre-Orders

In the weeks following the early-bird launch, Strutt witnessed an impressive influx of pre-orders. According to Tony Hong, the Founder and CEO of Strutt, approximately 75% of individuals who participated in test drives ended up placing orders for the ev¹. This remarkable conversion rate reflects the product's appeal to a demographic that has long felt underserved by conventional mobility options. Hong stated, "The velocity of these pre-orders confirms that we've struck a chord with a community that has been underserved for far too long."

A Unique Offering for Early Supporters

To show appreciation to its initial customers, Strutt is introducing a special Co-Designer Edition of the ev¹. This edition acknowledges early supporters as pivotal contributors to the vehicle's development. Along with the vehicle, these customers will receive a Co-Designer Certificate, recognizing their role in shaping this cutting-edge technology. With over-the-air (OTA) updates and continuous feature enhancements, early adopters will have the opportunity to influence the future of the ev¹ platform actively.

Addressing Production and Delivery Challenges

In response to the overwhelming demand, Strutt is ramping up its production capabilities. The company is executing a comprehensive operational plan involving its manufacturing and supply chain to ensure high standards of quality and efficiency are met. According to Hong, the focus will be not only on rapid deliveries but also on the durability and reliability of the product, which is essential for maintaining customer confidence.

For early-bird customers, Strutt has implemented a prioritized fulfillment approach, ensuring that orders will be processed based on the sequence of confirmations by region. With the efficient organization of production, Strutt anticipates that deliveries will begin in the second quarter of 2026.

Expanding Supply Chain Capabilities

To cope with the increased order volume, Strutt is enhancing its supply chain management by strengthening partnerships with key manufacturing entities. These efforts are aimed at boosting production capacity while maintaining the high levels of precision and quality that the ev¹ is known for. Furthermore, Strutt is actively working on logistics strategies to alleviate potential bottlenecks and promote resilience as production scales up.

Global Engagement Strategy

To maintain momentum and support its market expansion, Strutt is expanding its global test-drive and experiential roadshow initiatives. By collaborating with partners worldwide, the company intends to optimize its pre-order management process and enhance customer support.

Tony Hong emphasized, "Our priority is not just delivery, but durability and reliability, along with the operational backbone necessary for long-term success in the market."

Pre-Orders Open Once Again

Given the swift sell-out of its initial pre-order allocation, Strutt has opened a new round of orders, which will remain available through the end of February. Interested customers can reserve their spot on the official Strutt website by placing a pre-order deposit.

About Strutt

Founded in Singapore, Strutt Inc. is a robotics company that is reshaping personal transport through advanced technologies, including self-driving mechanisms and innovative design. Since its debut at CES 2026, the ev¹ has redefined the marketplace for intelligent personal mobility solutions, boasting features aimed at delivering electric vehicle-level safety and performance in a compact format suited for everyday use.

The embrace of smart and practical vehicles like the Strutt ev¹ marks a notable evolution in the automotive industry, indicating that consumers are ready for a fresh approach to mobility that aligns with their modern lifestyles.