Chery Auto's Innovative Crash Test Lab: A Closer Look

A Unique Insight into Chery Auto's Crash Test Laboratory

Chery Auto recently released an unconventional and engaging video that takes viewers behind the scenes of its cutting-edge crash test laboratory. This facility is not just a testing ground; it serves as a demonstration of Chery's unwavering commitment to safety. In this article, we will explore the exciting content of the video and the significance of the innovations presented.

The video unfolds dramatically, introducing us to a highly realistic crash test dummy who humorously shares their 'work experience.' This character narrates their mixed emotions during their first crash test, expressing both anxiety and excitement. However, the predominant feeling conveyed is one of pride and honor in being part of a mission to protect human lives. This engaging narrative style establishes an immediate connection with the audience while subtly highlighting the importance of automotive safety.

Next, viewers are transported to Chery's crash test facility, an expansive complex covering 32,000 square meters, constructed with an investment of 150 million RMB. This impressive facility is equipped with modern technology and provides a professional testing environment. A skilled team utilizes cutting-edge equipment and extensive testing experience to develop vehicles that prioritize safety and reliability.

Among the standout vehicles featured is the TIGGO 8, which is celebrated for its remarkable safety performance. The video showcases the crash test dummy illustrating how the vehicle's integrated high-strength body structure is composed of over 60% high-strength steel, enhanced by numerous ultra-high-strength, hot-pressed components supplied by Benteler. According to the dummy, this design provides a protective level comparable to a 'solid shield.'

The structure of the TIGGO 8 efficiently disperses impact energy during front collisions, side impacts, and rear-end tests. This is further complemented by nine multi-directional airbags and an advanced occupant restraint system, which aim to minimize any potential injuries to passengers during accidents.

Chery's commitment to automotive safety shines brightly throughout this video. The narration combines humor with heartfelt messaging, resonating with viewers while promoting the brand's dedication to safeguarding lives. As the crash test dummy completes its task with commendable performance during live crash testing, it serves as a metaphor for Chery’s excellence in ensuring safety across its vehicle lineup.

Moreover, the video positions Chery as a leader in the automotive industry by setting a new standard in vehicle safety through unique storytelling and technological innovation. It demonstrates how Chery seeks not only to advance automotive engineering but also enhance the overall driving experience by putting safety first.

In conclusion, Chery Auto’s innovative approach—demonstrated through this informative and entertaining video—reflects the company's cutting-edge engineering and commitment to creating safe vehicles. With the TIGGO 8 at the forefront, Chery is undoubtedly paving the way for future advancements in automotive safety. This engaging portrayal not only highlights their impressive technological investments but also serves as a reminder of the importance of safety in the automotive world, making it clear that Chery is committed to protecting lives.

Watch the captivating video here and see for yourself the dedication and innovation behind Chery Auto.