Experience the Stunning Magic Hour Business Card Holder with Traditional Craftsmanship

Unveiling the Magic Hour Business Card Holder

Goodie Co., headquartered in Kita-ku, Osaka, has launched a new business card holder inspired by Japan's unique traditions and the enchanting hues of the world just before sunset, known as the 'Magic Hour'. Available for pre-order on the innovative purchasing platform, Makuake, this holder perfectly embodies the brand's philosophy of 'carrying landscapes'.

About L'ora blu

Founded around the inspiring concept of capturing fleeting moments of beauty, L'ora blu, which translates to 'Blue Hour' in Italian, draws its essence from the ethereal transition of colors seen between day and night. The designs showcase fish leather's scale patterns reminiscent of ocean waves and gradient leather that reflect the changing sky. Each item is crafted to invite admiration, serving not just as a functional accessory but also as a conversation starter.

The In-Demand Magic Hour Card Holder

Initially, the leather business card holders were offered in two color variations: the blue gradient 'L'ora blu' and black gradient 'Il notturno'. However, due to popular demand for a design themed around the Magic Hour, Goodie Co. has developed a new business card holder that encapsulates this vision.

Crafted as a beacon for business professionals, this holder is not only visually striking with its gradient features, but also alluringly functional. Made using the traditional Japanese technique known as 'Wakugi Machi', which isn't commonly found outside of Japan, it allows for a slim, easy-to-use design that enhances the user experience.

Available in three types of fish leather—Madai (Sea Bream), Buri (Yellowtail), and Sake (Salmon)—which all hold auspicious meanings in Japanese culture, the holder serves not only as a practical item for daily networking but also as a gift for promotions or job starts.

Traditional Technique: Wakugi Machi

The standout quality of the 'Wakugi Machi' construction technique lies in its ability to achieve a slim profile that enhances usability. Unlike conventional accordion-style pockets that fold inward, the 'Wakugi Machi' folds outward, allowing cards to slide out smoothly without catching. This ensures that the holder remains as thin as possible while accommodating over 20 standard business cards.

Though it requires extensive skill and precision to execute—more types of templates and fine adjustments in leather thickness are necessary—its rarity ensures each piece is imbued with uniqueness. The craftsmanship behind this technique preserves Japan's rich heritage and must be valued and promoted.

Unique Hand-Dyed Gradient Leather

Both the 'Orizzonte #02' and 'Cielo #02' holders are made with hand-dyed gradient leather from Himeji, embodying the shifting colors of the sky at Magic Hour. No two pieces are identical, making each holder a one-of-a-kind design.

The color transition vividly shows that just like the sky, which never has the same hues twice, your business card holder will stand apart.

A Focus on Craftsmanship

Attention to detail is paramount, with the inner and outer layers crafted from premium Himeji leather. Unique finishing techniques enhance durability while providing a refined appearance. Furthermore, careful stitching ensures that the threads remain intact and resistant to fraying.

The 'Orizzonte #02' business card holder specifications include: – Color: L'ora magica (Magic Hour gradient) – Finished with high-quality Italian lacquer – Incorporates the traditional Wakugi Machi for beauty and utility – Contains three inner pockets and one outer pocket – Dimensions: 110mm x 75mm x 15mm.

The Birth of L'ora blu

The journey of L'ora blu began when Goodie Co. was approached during a project aimed at promoting the fishery town of Toyooka. The founder’s love for fishing and the vibrant Blue Hour led to the inception of this brand, which aims to utilize fish leather to create sustainable yet luxurious goods, emphasizing the importance of not wasting the bounty of life.

Pre-order Availability

The Magic Hour business card holder is available for pre-order through Makuake starting on August 26, 2025, providing a chance to own a piece of this unique craftsmanship. For more details, check the official Makuake link.