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A New Chapter in Fragrance: Jo Malone London’s English Pear

Jo Malone London, the beloved British fragrance lifestyle brand, has unveiled the enchanting narrative of its signature scent, English Pear, through the lens of global brand ambassadors, Georgia May Jagger and Lizzy Jagger. Celebrated for their unique qualities, both models embody contrasting styles rooted in rock and roll heritage, reflecting their diverse choices of fragrance. This new campaign features two captivating scents—English Pear & Freesia and English Pear & Sweet Pea, showcasing the beauty that can blossom from the same fruit.

The Essence of English Pear

Both fragrances highlight the timeless essence of the English pear, a hallmark ingredient for Jo Malone London. Set against a sun-drenched fruit orchard, the campaign illustrates how these two different scents can harmoniously coexist, akin to close sisters or friends who celebrate each other's individuality. Their connection, underpinned by the scents, tells a story that transcends words.

Georgia May Jagger: A Rising Star in the Beauty World

Georgia May Jagger launched her modeling career at a young age and has since made a name for herself globally, working with major beauty and fashion brands. In 2023, she initiated her own skincare brand, MAY Botanicals, and co-owns Bleach London, a hair color venture. Notably, she also serves as a Wellbeing Ambassador for the British Beauty Council, advocating for the principles of wellness in the beauty industry.

Lizzy Jagger: Activism Through Fashion

Debuting on the runway in 1998, Lizzy Jagger quickly captivated audiences at fashion weeks worldwide and has actively participated in major global campaigns. Besides her modeling career, she is a passionate advocate for women's rights, contributing to the documentary film Equal Means Equal. Her commitment to the cause has advanced the movement from Women’s Equality Day to Women’s Equality Week, highlighting the importance of women’s empowerment in society.

The Fragrance Duel

English Pear & Freesia

A classic and timeless fragrance, English Pear & Freesia captures the golden sunlit orchards where juicy, ripe William pears are gracefully enveloped by the delicate white hues of freesia. Adding rose notes brings vibrancy, while the depth of patchouli adds sophistication to this immaculate fruity fragrance. Georgia May Jagger aptly describes it as, "Classic and elegant. It’s a truly timeless scent that feels natural in any situation."

Fragrance Notes:

• - Top: William Pear
• - Heart: Freesia
• - Base: Patchouli

English Pear & Sweet Pea

On the other hand, English Pear & Sweet Pea draws inspiration from the invigorating breath of spring when orchards burst with life. The fresh scent of green pear merges playfully with soft pastel notes of sweet pea, finished with a powdery trail of white musk. Lizzy Jagger mentions, "When I wear this, it instantly makes me smile. It's playful and effortless, brightening any day."

Fragrance Notes:

• - Top: William Pear
• - Heart: Sweet Pea
• - Base: White Musk

A Harmonious Connection

These two fragrances—born from the same fruit—intertwine their distinct identities, suggesting that the story of English Pear will continue to unfold in new and exciting chapters. Celebrating individuality and connection, Jo Malone London is dedicated to crafting scents that resonate with life's moments, always inviting you to relish their beauty.

ABOUT JO MALONE LONDON

Since its inception in 1994, Jo Malone London has been creating simple yet elegant fragrances tailored for any occasion. The brand became a part of the Estee Lauder Companies in 1999 and is now recognized globally as a symbol of inventive scents and quintessential British style.

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