Slim Chickens Collaborates with Dr Pepper to Introduce New Flavors
In an exciting culinary partnership, Slim Chickens, a prominent fast-casual chicken franchise known for its hand-breaded chicken, is teaming up with the iconic soft drink brand, Dr Pepper, to launch a limited-time menu that sports the refreshing essence of Dr Pepper's signature flavor. Starting from September 14th and running until November 16th, sandwich lovers and chicken enthusiasts alike can delight in the new Dr Pepper Blasted Tenders, Tender Bites, and Wings.
Building on its reputation for delivering quality, freshly prepared meals, Slim Chickens is proud to add this unique option to its existing array of menu items. The Dr Pepper Blasted line features a proprietary dry rub, crafted from a unique blend of 23 flavors intrinsic to Dr Pepper, which is hand-applied to the chicken after frying. Unlike typical sauces, this innovative dry seasoning allows for the authentic flavor of Dr Pepper to permeate throughout each bite without dripping messiness or altering the cherished taste of classic chicken tenders.
Marketing Insights from Slim Chickens
Patrick Noone, the Chief Marketing Officer at Slim Chickens, highlighted the thought process behind this new flavor introduction, stating, "We don't add flavors to our tenders lightly – tenders and sauce are the whole reason people know us. Dr Pepper Blasted cleared that bar. It is bold, it is unmistakable, and the only place in the country you can get it is at Slim Chickens." With this statement, it’s clear that they are committed to maintaining quality and ensuring customer satisfaction.
The timing of the launch is also strategic, as it coincides with the football season. This is a peak period for gatherings and tailgate parties where good food and drinks play a central role. Trish Riddle, the Senior Vice President of Foodservice at Keurig Dr Pepper, elaborated on the planning surrounding this introduction, explaining that, "There's nothing else quite like the one-of-a-kind taste of Dr Pepper, and we're always looking for new ways to bring that flavor to life for our fans. Slim Chickens has done exactly that with Dr Pepper Blasted, and there's no better time to introduce it than during football season."
A Taste of Tradition
The introduction of these Dr Pepper-enhanced items is an homage to their college town roots and the long-standing association of Dr Pepper with college football fandom, making a basket of Dr Pepper Blasted Tenders the perfect accompaniment for game day festivities. According to Noone, "September is when our guests are most locked in, and now they have a new way to enjoy the tenders they love. Whatcha Pickin'? This fall, we think we know."
These new selections will be available at no additional charge across all domestic Slim Chickens locations, reinforcing the brand's commitment to providing customers with fresh, succulent options that fit a variety of taste preferences and dining experiences. From their beloved classic chicken to the new Dr Pepper Blasted range, Slim Chickens encourages diners to make their meals customizable.
About Slim Chickens and Dr Pepper
Established in 2003 in Fayetteville, Arkansas, Slim Chickens has consistently delivered fresh and delicious food with a warm Southern charm. The restaurant has expanded across 34 states in the U.S. and has also reached international acclaim with locations in countries such as the United Kingdom and Malaysia. With more than 300 locations available, the brand aims to grow further, aspiring to open 600 restaurants in the next decade.
On the other hand, Dr Pepper has been an enduring favorite since its inception in 1885, offering a refreshing choice that resonates with many generations. Known for its distinctive pleasing flavor, Dr Pepper remains an integral part of game day and social gatherings.
For those craving this vibrant new offering, be sure to visit your nearest Slim Chickens before this delicious collaboration concludes on November 16th. To find a location near you, head to
slimchickens.com.
This limited-time offering exemplifies the innovative spirit of both Slim Chickens and Dr Pepper as they continue to deliver exciting flavor experiences to loyal consumers.