#Sustainability #Japan #Tokyo #Shibuya #FC Tokyo

FC Tokyo Hosts Sustainability Media Roundtable

On July 30, 2026, FC Tokyo, in collaboration with the Tokyo Metropolitan Government, Mitsui Fudosan Residential and Keio Corporation, held a significant event called the "FC Tokyo Sustainability Media Roundtable". This took place at the MIXI headquarters in Shibuya Scramble Square. The gathering served to illuminate FC Tokyo's sustainability strategy and priorities, while also exploring how these key organizations could leverage their respective strengths and local connections to address social and environmental challenges through sports.

During the roundtable, participants delved into strategies for FC Tokyo to connect with the community, enhance visitor engagement, and facilitate behavioral changes among residents in line with government policies. The discussions aimed to ensure that initiatives are not merely one-off activities. Instead, the focus was on visualizing achievements and social values, subsequently informing future efforts.

Key Points Discussed

The media roundtable covered several key topics:

1. Linking Social Statements and Sustainability Insights: An overview of the relationship between FC Tokyo's social statements, sustainability strategy, and material issues.
2. Real-World Collaboration Examples: Presentations on concrete co-creation instances within government policies, residential and lifestyle sectors, and along transport routes.
3. Role of Sports Clubs: Exploration of how sports clubs can catalyze participation and behavioral changes among fans and community members.
4. Utilizing SROI: A guideline was shared to utilize Social Return on Investment (SROI) to visualize outcomes and drive a PDCA (Plan-Do-Check-Act) cycle.

FC Tokyo aspires to harness the unifying power of football, not only to nurture individual growth and health but also to cultivate community ties and create opportunities for societal participation. Their social statement, "Goals Connecting to the Future of Our Lives,” underlines their commitment to engaging with social and environmental issues through collaborative activities with fans, supporters, partner companies, local governments, and communities.

Collaboration for Enhanced Social Value

During the roundtable, representatives from FC Tokyo, the Tokyo government, Mitsui Fudosan Residential, and Keio Corporation shared their insights. By merging distinct realms like governmental initiatives, residential living, transit options, and sports, they discussed the potential for generating community-focused, approachable sustainability efforts.

They acknowledged the shared challenge of transforming individual actions into collective social value while identifying future directions for collaboration and societal implementation. Through these discussions, insights into best practices, opportunities for continuous efforts, and methods for visualizing outcomes were central themes.

Insights from FC Tokyo Leadership

Hidetaka Shirai, President of FC Tokyo, articulated the club's view on sustainability, stating that it is not an auxiliary aspect but rather a fundamental responsibility to contribute to people, communities, and the future through football. He emphasized the value realized when municipalities, corporations, and sports clubs come together, expressing optimism about generating social value that FC Tokyo alone could not accomplish.

Shirai reinforced the club's commitment to ensuring that projects are sustainable and to provide avenues for fans and the community to engage in meaningful actions within their daily lives, continuously working towards achieving their vision of creating goals that bolter the future of our lives.

Event Summary

• - Event Name: FC Tokyo Sustainability Media Roundtable
• - Theme: Actions Leading to a Future Connected Through Sports
• - Date: July 30, 2026
• - Venue: MIXI Headquarters, Shibuya Scramble Square
• - Hosts: FC Tokyo, with participation from the Tokyo Metropolitan Government, Mitsui Fudosan Residential, and Keio Corporation.
• - Content: Explanations of FC Tokyo's sustainability strategy and priorities, followed by an inclusive roundtable discussion and Q&A session.