#USA #New York #consumer research #quantilope #ISO 20252

quantilope Achieves ISO 20252:2019 Certification

In a significant milestone for the market research industry, quantilope, a frontrunner in automated consumer research, has been awarded the ISO 20252:2019 certification. This accreditation, conferred by CIRQ, an esteemed International Standards Organization (ISO) audit body and subsidiary of the Insights Association, reinforces the company's dedication to providing robust quality assurance in its research services.

What is ISO 20252:2019?

ISO 20252:2019 establishes globally acknowledged terms, definitions, and service requirements tailored for project management in research organizations. The standards outlined aim to ensure the execution and management of research projects are conducted transparently, consistently, and free from errors. With this certification, quantilope is not only enhancing its internal processes but also making a promise to its clients regarding the reliability of the insights it provides.

Peter Aschmoneit, CEO of quantilope, expressed his enthusiasm: "We are thrilled to achieve ISO 20252:2019 certification, which signifies our unwavering commitment to delivering top-tier market research services. This achievement underscores our promise to provide impactful consumer insights that our clients can confidently rely on for their critical business decisions."

Having previously attained the ISO 27001 certification for Information Management Security Systems in 2023, this latest ISO 20252:2019 certification gives quantilope a comprehensive framework for research quality management. It ensures that their research services meet international standards for accuracy, integrity, and credibility.

Importance of Certification in Market Research

The marketing and research landscape is rapidly evolving, making it crucial for companies to adopt practices that guarantee the quality and reliability of their insights. The ISO 20252:2019 certification is an assurance to clients that quantilope adheres to the highest standards of quality and ethics in its research endeavors.

Katelyn Ferrara, Vice President of Client Development at quantilope, noted the importance of this certification for global clients: "Adding ISO 20252:2019 certification to our already extensive accreditations is incredibly exciting. Most importantly, it reconfirms for our global clients that the market research we lead on their behalf adheres to the rigorous standards they expect. We have always dedicated ourselves to fostering deep, trusted partnerships with our clients, offering the most dependable insights possible."

Clients and prospective customers can access quantilope’s ISO 20252:2019 certification and Statement of Applicability upon request, solidifying their commitment to transparency and accountability in research practices.

About quantilope

quantilope's end-to-end Consumer Intelligence Platform equips insight professionals with cutting-edge research technology. With automated tracking tools and 15 fully automated advanced research methods, quantilope empowers brands to make informed decisions based on real-time insights, delivering clear recommendations. Recently named the number one 'top technology provider' in the 2024 Greenbook GRIT Business Innovation Report, and recognized as a 'fastest growing tech company' by Deloitte Tech Fast 50 Germany, quantilope continues to be at the forefront of consumer insights across various sectors, partnering with over 300 notable brands, including Bosch, Nestlé, and The Estée Lauder Companies, among others.

About CIRQ

CIRQ, the Certification Institute for Research Quality, dedicated to providing assessment and certification services to market research firms striving for compliance with ISO 20252 and ISO 27001 standards, was established under the auspices of the Insights Association. This non-profit organization commits to impartial assessments of its customers’ processes, demonstrating its compliance with ISO requirements and ensuring clients receive objective evaluations.

In conclusion, quantilope's ISO 20252:2019 certification epitomizes its relentless pursuit of excellence in market research and consumer intelligence, offering a trustworthy resource for brands seeking actionable insights.