#Japan #Tokyo #FamilyMart #Convenience Wear #Nicolai Bergmann

FamilyMart and Nicolai Bergmann's Summer Collection

FamilyMart, a leading convenience store chain in Japan, is set to celebrate its 45th anniversary in September 2026. As part of this milestone, the company continues its commitment to innovation through its original apparel brand, "Convenience Wear." The brand has collaborated for the second time with Danish flower artist Nicolai Bergmann, launching a new line of towel handkerchiefs starting May 15, 2026. These stunning designs feature a summer palette of blues and purples, ideal for the budding season.

The Creative Vision Behind the Collection

The new towel handkerchiefs are developed under the guidance of fashion designer Hiroshi Ochiai. The concept of Convenience Wear emphasizes quality materials, skilled techniques, and beautiful designs. The collaboration aims to embody the freshness of early summer while resonating with FamilyMart's vibrant brand colors of green and blue. This design journey showcases a variety of popular floral elements like roses, blue stars, and delphiniums, in addition to lush greens such as gloriosa and clematis. Bergmann's designs are known for their depth, dimension, and rich gradients, all intricately woven into the Imabari towels.

The two newly unveiled designs cater to various tastes, making them perfect gifts for Father's Day or practical companions for anyone seeking suitable everyday accessories.

Nicolai Bergmann's Thoughts

Bergmann expresses excitement about the new collection, inspired by FamilyMart's identity. He has thoughtfully designed these towel handkerchiefs to reflect the lightness of early summer, encouraging customers to choose colors based on their mood or the occasion. He hopes these items will enhance the joy of floral aesthetics in daily life, especially when paired with options from the first collection.

Hiroshi Ochiai's Perspective

Ochiai shared his enthusiasm for the collaboration, noting how the designs have evolved since the first collection. He describes the new pieces as lively and colorful, made possible through the high craftsmanship of Imabari towels. Ochiai believes that the towel handkerchiefs serve as an opportunity to convey feelings of appreciation and thoughtfulness, particularly since these are items people use daily.

Product Details

• - Product Name: Imabari Towel Handkerchief
• - Price: 800 JPY (tax included: 880 JPY)
• - Release Date: May 15, 2026
• - Availability: Nationwide at approximately 16,400 FamilyMart locations and through the online store "Famima Online"
• - Designs: Two varieties that feature floral patterns and gradient designs based on a flower box concept by Bergmann. Made of bamboo rayon, known for its luxurious sheen and soft touch.
• - Colors: Violet Mist/Floral Pattern, Violet Mist/Gradient

Online Sale Information

• - Pre-order Period: May 15, 2026, 10:00 AM to June 1, 2026, 23:59 PM
• - Pick-up Period: June 11, 2026, 10:00 AM to June 24, 2026

During this launch, each product will include a special card featuring a coupon code for 200 JPY off at the Nicolai Bergmann online shop. Additionally, customers purchasing through this channel will have a chance to win limited edition Nicolai Bergmann x Convenience Wear floral boxes.

About Hiroshi Ochiai

Born in Tokyo in 1977 and a graduate of Bunka Fashion College, Ochiai launched his brand FACETASM in 2007. Known for his innovative designs and collaborations with major global brands like NIKE and Levi's, he continues to influence the fashion landscape in Japan and beyond.

About Nicolai Bergmann

Nicolai Bergmann, born in 1976 in Denmark, established his floral design brand in Japan, merging Scandinavian sensibilities with Japanese aesthetics. Known globally for his signature flower boxes, his work reflects a unique blend of contemporary design principles and classic floral techniques. Currently, he runs several boutiques across Japan and is engaged in various creative collaborations.

FamilyMart strives to be an essential part of the daily lives of its customers, embodying a friendly and accessible retail experience while navigating future challenges.

For more details visit FamilyMart's official website.