#Japan #Hiroshima #K-Cosmetics #Hiroshima Loft #Miffy Collection

Loft Opens New Store in Hiroshima PARCO!

On April 24, 2026, Loft will unveil its latest store, Hiroshima PARCO Loft, located on the 7th floor of Hiroshima PARCO in Hiroshima City. This marks the sixth Loft outlet in Hiroshima Prefecture and the second in Hiroshima City, following the existing Hiroshima Loft. Strategically situated in a bustling area where prominent shopping streets intersect, the Hiroshima PARCO Loft aims to deliver a fresh shopping experience through a variety of seasonal and trendy merchandise unique to Loft. As part of the grand opening celebrations, the store will also host exciting giveaways for its first customers.

Creating a Space for Discovery

The new store boasts an impressive sales floor of approximately 603 square meters, designed as a modern, one-floor layout that encourages easy browsing. It will feature around 15,800 different items, ensuring that customers can discover both trendy seasonal items and year-round favorites across four key categories: beauty and health products (5,000 items), stationery and office supplies (8,500 items), variety goods (1,800 items), and lifestyle products (500 items).

Highlighted Products:

• - Exclusive Miffy Collection:

To coincide with the opening day, a unique collection featuring Miffy will be launched, consisting of 41 delightful items inspired by fruits and designed in soft, pastel colors. Notable products from this collection include:
- Masking tape (3 designs) at 352 yen each
- Die-cut stickers (3 designs) at 418 yen each
- Square ring notebooks (3 designs) at 715 yen each

• - UV Care Products:

Customers can shop for a wide range of UV care items, perfect for the upcoming summer season, including:
- &ONDO COOL Thermal Hat in Sand Beige at 2,970 yen
- Hydrating UV Mist at 1,980 yen
- Carbonated UV Head Spa F at 1,870 yen

• - K-Cosmetics Festival:

Known for its quality and trendy offerings, Loft will host a K-Cosmetics festival introducing exciting new skincare and makeup products, including:
- Laka Sunshield Glow Each Cheek in 11 colors at 1,980 yen
- MENOKIN Quick Bubble Mask (70ml) at 1,980 yen
- Won Jong Yeon Makeup Coating Keep Mist at 1,320 yen

• - New Handheld Fans:

Keeping cool is a priority, therefore Loft will introduce a range of handheld fans including energy-efficient models and those equipped with unique technology for effective cooling, such as:
- iFan Finofreeze at 3,520 yen
- Mini Jet Fan with Umbrella Clip at 3,058 yen
- Compact Handheld Fan at 3,980 yen

• - LOFTOYSHOW 2026 SS:

Featuring fun and creative designs, this year's LOFTOYSHOW will display a range of collectible figures and plush keychains from global pop culture.
- DORA Fluffy Animals Vinyl Plush at 2,860 yen
- OZAI Emotion Prism Plush at 2,860 yen

Exciting Opening Promotions

• - Exclusive Discounts:

App users can enjoy a 5% discount on purchases over 1,000 yen by registering the Hiroshima PARCO Loft store as a favorite in the Loft app. This discount can be used multiple times during the promotional period from April 24 to May 6, 2026.

• - Free Tote Bags:

The first 2,000 customers who spend over 3,000 yen at the new store on its opening day will receive a limited-edition tote bag featuring artwork by the creative design unit COCHAE, known for their playful and innovative approach to design.

Store Details

• - Store Name: Hiroshima PARCO Loft
• - Opening Date: April 24, 2026
• - Location: 7th Floor, Hiroshima PARCO, 10-1 Hondori, Naka Ward, Hiroshima City
• - Sales Area: Approximately 183 tsubo (603 square meters)
• - Operating Hours: 10:00 AM to 8:30 PM
• - Closed Days: Subject to Hiroshima PARCO's schedule.

About Hiroshima PARCO

• - Inauguration Date: April 9, 1994
• - Operating Company: PARCO Co., Ltd.
• - Access: A one-minute walk from the Hachihonbori Tram Station.
• - Website: Hiroshima PARCO

About Loft Co., Ltd.

• - Headquarters: 18-2 Udagawacho, Shibuya, Tokyo
• - Established: August 8, 1996
• - Representative: President Koeki Ando
• - Capital: 750 million yen
• - Number of Stores: 184 outlets in Japan (157 directly operated, 27 franchise) and 6 overseas (3 directly operated, 3 franchise)
• - Website: Loft
• - App Membership: 9.66 million users as of March 2026.