Create Delicious Banfan with Calrose Rice!
The USA Rice Federation's Japanese representative office, based in Virginia, is excited to announce a promotional campaign running from December 4 to December 22. This giveaway aims to spread the word about California's unique Calrose rice and its potential in creating the popular dish known as Banfan, or mixed rice.
What is Banfan?
Banfan, a delightful dish that evokes the current Biriyani trend, was conceived by Shunsuke Inada, the head chef at the renowned South Indian restaurant Eric South. The inspiration for creating Banfan came from Chef Inada's encounter with Calrose rice, which is known for its light texture and compatibility with various oils and seasonings. His vision transformed the traditional Chinese dish Banmen—made by mixing noodles with local ingredients—into a new rice-based alternative, thus giving birth to an innovative menu item.
Inada has designed six different types of Banfan, varying in style from Western to Japanese, to ethnic cuisines. The combinations of ‘deliciousness’ with Calrose rice are virtually limitless. This campaign encourages consumers to unleash their creativity and try crafting their own versions of Banfan.
Campaign Details
- - Duration: December 4 (Thu) to December 22 (Mon), 2025
- - Prizes:
- 400g of Calrose rice for 100 winners
- Among these winners, three will receive a Bauer Pottery bowl
- Twenty-five winners will get a Calrose kitchen timer.
How to Enter
To participate, simply fill out the application form with the required information. Please note, email registration is necessary for submission. Those who register will receive updates on the latest Calrose news and promotional offers!
Application Form: Participate Here
Link to the application form can be found on the Banfan introduction page.
What is Calrose Rice?
Calrose rice, named for California's rose, is a medium-grain variety developed in California. This rice stands between the short-grain rice common in Japan and the long-grain rice found in Thai cuisine, combining the best characteristics of both. Its light texture and al dente chew make it ideal for a variety of dishes.
For more details about Calrose rice, visit:
Calrose Rice Information
About the USA Rice Federation
Headquartered in Arlington, Virginia, the USA Rice Federation is a national organization made up of four core groups within the U.S. rice industry. Operating under the jurisdiction of the U.S. Department of Agriculture, it promotes a proper understanding of U.S. rice production while engaging in various marketing and support activities without engaging in import or sales transactions.
USA Rice is an equal opportunity employer and provider.