#Japan #Osaka #Jonetsu Hormone #Choi-Horu #GO! Meat Day

Introducing the Exciting 'Choi-Horu' Campaign at Jonetsu Hormone!

In celebration of its 20th anniversary, Jonetsu Hormone, a renowned specialty restaurant chain devoted to delicious hormone dishes, is launching the engaging 'GO! Meat Day' campaign. This limited-time event takes place over two days, from May 28th to 29th, and it's a fantastic opportunity to explore the unique flavors of 'Choi-Horu' at an irresistible price.

What is 'Choi-Horu'?

This spring introduces the delightful 'Choi-Horu', a new small plate offering featuring 20 types of hormone dishes. The idea behind 'Choi-Horu' is simple yet brilliant: to share the joy and diversity of hormone cuisine with as many people as possible. With the option to enjoy various hormone parts in smaller servings, it captures a drinking tea-like experience. Each plate ranges from an affordable 180 yen (tax included: 198 yen) to 350 yen (tax included: 385 yen), making it perfect for both first-time visitors and solo diners who want to try out different flavors without committing to a large dish.

GO! Meat Day Specials

At the heart of the 'GO! Meat Day' campaign is the chance to choose any three out of the twenty amazing hormone varieties for a special promotional price of just 529 yen (tax included: 581 yen). Normally, the price would be up to 1,050 yen (tax included: 1,155 yen)—that's a remarkable discount of 521 yen (tax included: 574 yen)! This campaign invites guests to embark on a culinary adventure, discovering the fun and exciting textures of various hormone dishes.

The selection available includes nine types of beef hormone dishes, nine types of pork hormone dishes, and two chicken hormone options, enabling diners to explore a range of tastes and textures. With enticing names like Hachinosu (beef honeycomb), Korikori (crunchy texture), and Buta Hoho Niku (pork cheek meat) among others, guests are sure to find their favorite hormone variety.

Why Participate in the GO! Meat Day Campaign?

This initiative not only aims to celebrate the vibrant flavors of hormone dishes but also serves as a platform for customers to form connections with the food. Understanding the different aspects of each part—from appearance to texture—enriches the overall dining experience. The goal is to inspire diners to find their personal favorite among the wide array of hormone offerings.

Campaign Details

• - Sales Period: May 28th (Wednesday) to May 29th (Thursday), 2025
• - Available at: Participating Jonetsu Hormone locations (some locations may be excluded)
• - Special Offer: Select 3 types of 'Choi-Horu' for 529 yen (tax included: 581 yen)
• - Original Price: Maximum of 1,050 yen (tax included: 1,155 yen) down to 529 yen (tax included: 581 yen)—this is a saving of 521 yen (tax included: 574 yen).

For more information on the campaign and participating locations, visit the official campaign page at GO! Meat Day Campaign.

About Jonetsu Hormone

Founded in June 2005, Jonetsu Hormone opened its first store and has grown into a beloved go-to destination for hormone enthusiasts. This year marks the restaurant chain’s 20th anniversary, a milestone celebrated with various events and promotions. The dedicated anniversary website features a quirky yet refreshing hormone encyclopedia, focusing on the unique textures of hormone dishes, alongside nostalgic advertisements that reflect the evolution of the brand through the years.

To stay updated, check out their official anniversary site, official brand website, as well as their Instagram here and X (formerly Twitter) here.