#Japan #Niigata #United Arrows #Hakkaisan #Rishu

Hakkaisan's New Venture: Introducing 'Rishu'

Hakkaisan, a renowned name in Japanese sake production celebrating its 100th anniversary in 2022, is stepping into a new era with the launch of its challenging new brand, "Rishu." The official site for this venture will go live on September 16, 2025, showcasing a unique offering that does not bear the Hakkaisan label.

A Brand with a Unique Identity

The introduction of "Rishu" comes as Hakkaisan embarks on its next century with a vision dedicated to enhancing culinary experiences through its sake. "Rishu"—a name that directly translates to "sake tasting"—is designed to provide diverse flavor experiences each year. With an intention to broaden the scope of expression beyond the traditional Hakkaisan offerings, Rishu will be crafted with varying quality and essence every year.

The guiding theme for Rishu encapsulates the essence of food pairing and elevating the dining experience. Hakkaisan aims to create a moment of joy and excitement for its customers through this dynamic exploration of flavors and styles.

Visually Stunning Labels Reflecting Nature

To complement its unique identity, Rishu features beautifully designed labels inspired by the local flora of Uonuma, Niigata Prefecture, where the sake is produced. The labels showcase native flowers, symbolizing the quality and essence of each sake variant and providing a visual representation of the drink's character. This creative approach captures the transition of flowers from bud to bloom, much like the evolving experience of savoring sake.

The Initial Lineup of Rishu

The launch will introduce two flagship variants:

1. Rishu Harujion (Spring Purple Flower) 2025BY

• - Description: This sake offers a refreshing grapefruit-like citrus aroma, balanced with a delightful acidity and sweetness. The subtle astringency enhances food pairings.
• - Details: 720ml, 15.5% ABV, Price: ¥2,750 (tax included).

2. Rishu Kishoubu (Yellow Iris) 2025BY

• - Description: With an aroma reminiscent of tropical fruits, this variety strikes a delicate balance between juicy sweetness and acidity, leaving a finish akin to ripe fruit juice.
• - Details: 720ml, 14% ABV, Price: ¥3,850 (tax included).

Both varieties are stored under refrigeration to maintain optimal quality.

An Exciting Collaboration with United Arrows

On October 2, 2025, Hakkaisan will unveil a special collaboration with the fashion retailer United Arrows with the release of "Rishu UNITED ARROWS 2025BY." Focused on sophistication and lifestyle, United Arrows’ influence will be reflected in the sake’s label design incorporating colors reminiscent of their brand identity and features floral illustrations that symbolize its essence.

Rishu UNITED ARROWS 2025BY

• - Description: This sake boasts a vibrant aroma of melon and Asian pear, complemented by a silky texture and refreshing effervescence. It’s designed for both sake enthusiasts and those new to it, making it a perfect option for celebrations.
• - Details: Available in 720ml (¥4,950) and 360ml (¥2,530), both requiring refrigeration.
• - Retail Locations: Available at TABAYA United Arrows and selected Rishu retailers during a limited release starting October 2, 2025.

Exclusive Pre-release

Additionally, an exclusive pre-sale will take place at the Japanese sake event “Young Dawn 2025” in Tokyo on September 17-18, 2025.

For inquiries about the products, customers can reach the Hakkaisan customer service at: 0800-800-3865 during business hours.