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Brandpoint Unveils AI Optimize℠ for PR Teams

Revolutionizing Public Relations with AI Tools

Brandpoint, a prominent sponsored content and media placement agency based in Minneapolis, Minnesota, has taken a significant step forward by introducing AI Optimize℠. This innovative tool is engineered to assist public relations teams by navigating the evolving landscape shaped by artificial intelligence, large-language models (LLMs), and generative engine optimization (GEO).

In our increasingly digital age, consumers often find the information they seek without clicking onto websites, thanks to AI-driven search technologies. Lisa Jilek, the CEO of Brandpoint, emphasized this shift: "As we transition into a world dominated by zero-click experiences, understanding LLM visibility becomes essential for PR professionals. Our AI Optimize aims to give brands the opportunity to influence this change, increasing the visibility of their content in response to online searches."

The introduction of AI Optimize ℠ comes just in time for the bustling fourth quarter, particularly as brands seek to boost engagement during the holiday season. A recent Adobe study revealed that AI-generated traffic to retail websites experienced a staggering 805% increase year-over-year, with these users 38% more likely to make purchases compared to others. This underlines the importance of having a robust content strategy optimized for this AI-driven environment.

Features of AI Optimize℠

To empower brands and enhance their presence across digital platforms, Brandpoint has developed an all-encompassing package that complements existing branded content strategies. Key features of AI Optimize℠ include:

• - Branded Content Optimization: Content is crafted and fine-tuned specifically for AI visibility and human engagement, handled by an adept in-house team comprising writers, editors, and designers, all well-versed in the latest best practices.
• - Comprehensive Asset Library: This package includes resources designed to bolster PR campaigns, including the distribution of the sponsored articles across Brandpoint's expansive publisher network.
• - Tailored Release Strategy: A customized approach to strategic releases will focus on optimal timing, channel selection, and content formatting to maximize engagement.
• - Technical Audits: An evaluation of branded content and brand-owned landing pages to ensure they align with current standards and practices.

Stacy Stusynski, Brandpoint's Chief Commercial Officer, noted the increasing pressures faced by PR teams to deliver measurable results for their clients. She stated, "With this launch, we are providing the necessary tools for PR professionals to excel in a landscape where performance in AI ecosystems is more critical than ever."

Equipped with AI Optimize℠, both new and existing clients of Brandpoint are encouraged to take advantage of these features to elevate their game in public relations. For more information and pricing, visit Brandpoint’s website.

About Brandpoint

With nearly three decades of experience in the industry, Brandpoint has established itself as a leader in sponsored content, providing PR professionals and brands with reliable, on-demand content solutions that foster engagement and awareness. Based in the Twin Cities, their expansive network of premium media outlets allows clients to effectively tell their stories.

Leadership at Brandpoint

• - Lisa Jilek, CEO: Known for her transformational leadership, Jilek continues to steer Brandpoint through innovation and evolving market demands.
• - Stacy Stusynski, Chief Commercial Officer: A champion of innovation, Stusynski focuses on redefining the boundaries of branded content, leveraging her expertise in emerging technologies.