e Reports Significant 60.7% Net Profit Increase for H1 2025 at AED 8.8 Billion

e Reports Significant Increase in Net Profit



In a recent financial update, e announced a remarkable increase of 60.7% in its consolidated net profit, reaching AED 8.8 billion for the first half of 2025. This impressive growth showcases the company's ongoing success and expansion within the telecommunications sector.

Continued Growth and Performance


The consolidated revenue for e in the second quarter rose to AED 18 billion, reflecting a substantial growth of 28.1% when compared to the previous year. For the first half, total revenue also experienced a notable increase of 23.3%, amounting to AED 34.9 billion. The EBITDA, or Earnings Before Interest, Taxes, Depreciation, and Amortization, for the first half of 2025 reached AED 15.4 billion, marking an 18.8% increase from the previous year.

Such financial metrics not only highlight the company’s robust performance but also suggest a positive trajectory in its operational strategies and market positioning. Amidst an ever-evolving digital landscape, e has successfully capitalized on its diversified revenue streams and innovative service offerings that resonate with its growing customer base.

Subscriber Growth


In terms of subscribers, e recorded a total of 198 million users, indicating a growth rate of 13.1% compared to the same period last year. Specifically, in the UAE market, the subscriber count reached 15.5 million, driven by a rising demand for modern connectivity solutions and AI-powered services tailored to both personal and business needs.

Strategic Initiatives and Innovations


H.E. Jassem Mohamed Bu Ataba Alzaabi, the Chairman of e, attributed the company’s achievement to strategic investments and a strong business model. He emphasized the critical milestones that underscore the board's vision, stating, "Our commitment to long-term value creation is evident in our continued financial success and our dedication to deploying cutting-edge technologies for the benefit of our customers."

In the first half of 2025, e launched the UAE Sovereign Cloud Launchpad in collaboration with AWS and the UAE Cybersecurity Council. This initiative not only supports the digital sovereignty of the nation but also addresses increasing demands for secure AI and cloud innovations, providing lasting benefits for the country's digital economy.

Leadership and Market Presence


e's Group CEO, Hatem Dowidar, praised the company's agility and innovation, highlighting the strength of its transformational strategy. He noted the 28.1% revenue increase in Q2, further solidifying e's position as a leader in the global telecommunications market. Additionally, the company has been recognized by Brand Finance as the world's fastest-growing brand, reflecting its ambitious goals and customer-focused innovations.

The strategic milestones reached, including the divestment of Khazna and partial divestment of Airalo, have bolstered the group's financial flexibility. Moreover, e has enhanced its international presence through strategic acquisitions, including Serbia Broadband, and has accelerated 5G advancements via partnerships with industry leaders like Qualcomm.

Looking Ahead


With a forward-looking strategy, e is set to continue paving the way for future technologies and sustainable impacts in the markets it serves. The company remains committed to promoting a resilient, inclusive, and innovation-driven society, reflective of the visionary leadership of the UAE, which inspires its strategic approach.

In summary, e’s strong financial results for the first half of 2025 not only underscore its operational excellence but also signal a promising future as it navigates the rapidly changing technological landscape, positioning itself as a pivotal player in the global telecommunications arena.

Topics Telecommunications)

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