Athletic Brewing Company Triumphs with Double Gold at the Halo Awards for its Environmental Grant Program

Athletic Brewing Company Celebrates Double Gold Victory

In a significant achievement, Athletic Brewing Company has been awarded two prestigious Gold Halo Awards for its Two For The Trails environmental grant program. These awards recognize the best in corporate social impact and highlight the company's commitment to sustainability and community engagement. Athletic Brewing, the largest dedicated non-alcoholic brewer in the United States, has set itself apart not just with its innovative beverages but also with its impactful programs aimed at environmental conservation.

Founded in 2018, Athletic Brewing has grown steadily, gaining popularity among consumers looking for quality non-alcoholic options. At the core of the company's philosophy lies the belief that business can be a force for good. Co-founder and CEO Bill Shufelt expressed pride in receiving these awards, stating, "Two For The Trails is our way of giving back and creating a positive ripple effect that’s felt for generations to come."

The Two For The Trails initiative, launched as part of the company’s mission to support outdoor spaces, has made impressive strides since its inception. The program has contributed nearly $2 million to over 170 environmental projects in 2024 alone, aimed at protecting and revitalizing trails, parks, and other vital habitats. This makes it the largest annual environmental grant program within the craft brewing sector, having donated over $6.3 million since its establishment.

Cara Wilson, Impact Manager at Athletic Brewing, emphasized the diversity and integrity of projects funded by the Two For The Trails initiative. The company supports various activities, including invasive species management, land restoration, and enhancing accessibility on trails, ensuring everyone can enjoy nature.

With projects currently spanning 46 states and three countries, Athletic Brewing envisions reaching all 50 states by the end of 2025. This ambitious goal aligns with the company’s commitment to making outdoor spaces more accessible and enjoyable for everyone.

Aside from Two For The Trails, Athletic Brewing maintains high sustainability practices across its operations. The company has implemented impressive water recapture and efficiency measures in its breweries located in Connecticut and California. Moreover, through its IMPACT Brew Series, Athletic Brewing donates up to $100,000 annually to various charitable causes.

To further raise awareness about environmental issues, Athletic Brewing recently released a short film showcasing three of its grant recipients. This film illustrates the unique challenges these nonprofits face and highlights the difference they are making in their communities. The film is currently available for viewing on YouTube, allowing a broader audience to appreciate the company’s commitment to supporting the environment.

As it prepares for the next round of funding for the Two For The Trails program, Athletic Brewing is encouraging nonprofit organizations to apply. The application process is expected to open in summer 2025, and the company is eager to support more initiatives that protect and restore the natural world.

Conclusion

The awards presented at the Engage for Good Conference in Palm Springs further solidify Athletic Brewing’s reputation as a leader in both the beverage industry and corporate social responsibility. Their ongoing commitment to environmental stewardship and community development exemplifies how a dedicated business can indeed foster significant positive change.

In an age where sustainability is becoming paramount, Athletic Brewing’s innovations and initiatives offer a blueprint for others in the industry. As they continue to expand their environmental efforts, one thing is clear: Athletic Brewing is not just about crafting non-alcoholic beverages; they are about crafting a better future for generations to come.