#Japan #Kyoto #My Melody #Kuro #Elle France

Exciting Collaboration: ELLE and Sanrio’s My Melody & Kuromi

In a marvelous partnership, the globally recognized fashion and lifestyle brand ELLE has embarked on an exciting collaboration with Sanrio, renowned for its beloved characters such as My Melody and Kuromi. This remarkable venture has been spearheaded by Lagardère Active Enterprises Japan, which oversees product development for ELLE. Their shared vision is to spread happiness and smiles worldwide, making this collaboration particularly special.

A Year of Celebrations

2023 marks significant anniversaries for both ELLE and the Sanrio characters involved: while ELLE is celebrating its 80th anniversary, My Melody hits the 50-year mark, and Kuromi reaches 20 years of being adored by fans globally. This remarkable synergy showcases the brands’ commitment to empowerment and joy, and they embody the essence of living authentically and celebrating 'cute' freely. Together, they aim to make this year unforgettable through a series of collaborative products that fans can cherish and enjoy.

Early Release in Kyoto

Fans won’t have to wait long to get their hands on the exclusive ELLE×My Melody & Kuromi collection as select items will be available for early purchase at the JR Kyoto Isetan from July 1 to July 20, during the Sanrio Characters Special Anniversary Market. This exclusive pre-launch is an excellent opportunity for fans to witness the charming designs and high-quality products that define this collaboration. The general public release is anticipated in August, making this the perfect event for enthusiasts and collectors alike.

Featured Collaboration Items

The collaboration offers a delightful range of products that include:

• - Mascots (priced at ¥2,530): Adorable figurines representing both My Melody and Kuromi.
• - Lip Pouches (priced at ¥2,090): Cute and practical storage solutions for cosmetic essentials.
• - Compact Mirrors (priced at ¥1,870): Elegant mirrors adorned with special designs celebrating the collaboration.
• - Memo Pads (priced at ¥770): Featuring designs inspired by both beloved characters.
• - Trading Acrylic Stickers (priced at ¥770): Collectible stickers featuring various character designs.
• - PC Cases (priced at ¥4,400): Stylish and functional for tech lovers.
• - Hair Iron Cases (priced at ¥3,300): Perfect for keeping styling tools secure and stylish on the go.
• - iPhone 16 Crystal Clear Cases (priced at ¥3,278): Sleek protection infused with character charm.
• - Mobile Cleaners (priced at ¥1,848): Handy little gadgets to keep devices clean and shiny.

Future Sales Events

After the early release at the JR Kyoto Isetan, the collection will be expanded to various fancy goods shops, allowing even more fans to partake in this celebration of style and fun. Additionally, a series of pop-up events will take place throughout Japan, showcasing items from the collection in various locations such as Decision Malls and established department stores. Key dates include:

• - September 3 - 15 at Daimaru Umeda Store
• - September 18 - 29 at Hoshigaoka Mitsukoshi
• - October 3 - 13 at Matsuzakaya Shizuoka Store
• - October 16 - 28 at Tobu Department Store Ikebukuro
• - November 5 - 16 at Daimaru Fukuoka Tenjin
• - November 19 - December 1 at Niigata Isetan
• - December 10 - 22 at Takamatsu Mitsukoshi
• - December 25 - January 5, 2026 at Tsurya Department Store

Each event will provide a unique chance for fans to engage with the characters in new and exciting ways, ensuring this special collaboration reaches its audience through multiple avenues.

Conclusion

The ELLE×My Melody & Kuromi collaboration is not only about beautiful products; it’s a celebration of friendship, years of charm, and the freedom to express oneself through fashion and lifestyle choices. With upcoming events and products, fans can expect to enjoy a delightful range of goodies reflective of the values shared by these iconic brands. For more information, you can visit ELLE’s official Japanese website or follow their social media updates. Let’s celebrate together in style!