Azamara Cruises' New Initiative for 2026-2027
Azamara Cruises has recently announced the launch of its upgraded
Destination Immersion® program, specifically designed for the
2026-2027 winter season. This novel initiative, titled
'Discover What the Locals Know', emphasizes in-depth exploration of ports of call, allowing travelers to experience destinations in a way that feels authentic and deeply connected to the local culture.
Evolving Travel Expectations
Dondra Ritzenthaler, the CEO of Azamara Cruises, highlighted the changing landscape of travel preferences among today’s explorers. Travelers increasingly desire genuine, immersive experiences that transcend the typical tourist activities. They prefer to share meals at popular local haunts, engage in regional traditions, and delve into the daily life of the places they visit. The
'Discover What the Locals Know' program is tailored to meet these aspirations, offering experiences that create lasting memories.
Cultural Immersion Opportunities
Cruisers participating in Azamara’s Mediterranean itineraries from fall through spring will enjoy a variety of culturally rich activities. The program features:
- - Intimate Small-Group Excursions: Guided by locals, these excursions provide a unique insight into the destination's culture.
- - Exclusive Access to Events: Guests will have entry to several European film festivals and artisan workshops, enriching their travel experience.
- - Immersive Culinary Journeys: Travelers will embark on culinary adventures that focus on traditional cuisine, allowing for a deeper understanding of the local culinary heritage.
- - Off-Peak Access to Iconic Sites: By visiting popular attractions during quieter hours, guests can appreciate these landmarks without the usual crowds, enhancing their overall experience.
With Azamara's renowned late nights and overnights in port, guests can take their time to engage with the local atmosphere. They will also have opportunities to participate in seasonal traditions and immerse themselves in authentic cultural settings, like lively winter markets full of local goods and festive cheer.
Highlights of the Program
Some of the program's most exciting features include:
- - Festival dei Popoli in Florence: On the 7-Night Best Of The Mediterranean Cruise, guests can enjoy powerful documentaries in historic cinemas while mingling with locals.
- - Maratona Belliniana in Catania: Travelers will partake in a citywide musical tribute for the famous composer Vincenzo Bellini, creating a unique cultural experience during the Best of the Mediterranean Cruise.
- - European Film Festival in Seville: On the 9-Night Spain Intensive Cruise, guests can join locals to celebrate creativity and culture through film.
- - Olive Harvesting in Santa Margherita: Visitors on the 8-Night Italy Intensive Cruise will have the chance to follow locals during the olive harvest and taste freshly pressed olive oil.
- - Christmas Markets in Florence: Experience the holiday spirit at the Piazza del Duomo market with handcrafted gifts and festive treats on the 7-Night Christmas Cruise.
A New Era of Cruise Travel
This upgraded proposition not only elevates cruise travel but also serves as an ideal setting for voyages during the quieter months. Guests can truly engage with the authentic culture of the regions they explore, devoid of the usual hustle typical during peak holiday seasons.
Bookings for the
'Discover What the Locals Know' sailings are currently open at
azamara.com. With this enhanced program, Azamara Cruises fortifies its stance as the go-to cruise line for travelers who seek significant connections with the captivating cultures around the globe.
About Azamara Cruises
Azamara Cruises operates a fleet of four intimate ships, offering unique and immersive travel experiences. The cruise line focuses on creating memorable journeys through
Extended Destination Days, allowing passengers ample time to discover ports. Recognized for its exceptional service and hospitality, Azamara enhances the cruise experience with its
Always Azamara program, which includes a variety of amenities aimed at providing an all-inclusive adventure.
For more details, visit
azamara.com.