Origin Toshu Unveils Comprehensive Homepage Redesign Aimed at User Accessibility

Comprehensive Redesign of Origin Toshu's Homepage

Origin Toshu Co., Ltd., based in Chofu, Tokyo, is excited to announce the launch of its completely revamped homepage, effective April 20, 2026. This redesign aims to provide users with faster and clearer access to essential information ranging from brand pages to product details, store searches, and corporate information.

Enhancements Made in the Redesign

In an effort to enhance the user experience, Origin Toshu has undertaken a thorough overhaul of the entire website's design, layout, and navigational structure. This new site not only improves mobile accessibility but also organizes brand, product, and store information to make it much easier for customers to find exactly what they need.

Background and Motivation for Redesign

Coinciding with the company’s 60th anniversary, the redesign seeks to convey the brand's values and initiatives more effectively. With a diverse range of brands, such as "Kitchen Origin," "Renge Shokudo Toshu," "Musashino Udon Komugihare," and "Iron Pot Baked Spaghetti Getty," Origin Toshu recognizes the growing importance of smartphone access. The need for clarity is undeniable, with customer demands evolving to include preferences like checking product details, searching for stores, and seeking recruitment information.

Historically, our previous website struggled to clearly showcase brand-specific features and to facilitate easy navigation. Consequently, a comprehensive redesign was essential for offering simplified access to information for visitors, especially first-time users.

Revamped Website Features

The new website has several standout features designed to enhance user experience, including:

- Optimized Information Flow: Brand-specific content has been restructured for easier access based on customer needs. Smooth transitions to product, store, and corporate information facilitate a better user journey.
- Strengthened Information Dissemination: Important notices and new product information are more visible, while the redesign aims to highlight the unique qualities of each brand.
- Clarified Brand Messages: The new design articulates each brand’s identity more distinctly through visual elements and copy, enhancing the overall communication.
- Multidevice Support: Implementing a responsive design allows users to enjoy an optimal experience whether they are accessing the site via smartphones or PCs. Reorganization of the site's hierarchy ensures a fast route to essential information, improving readability and usability.

Continuous Improvement Ahead

Looking forward, Origin Toshu is committed to continuously improving user experience through active information dissemination and swift adaptation to changing customer lifestyles and needs. We plan to expand our digital content and enhance experiences that prioritize smartphone users.

About Origin Toshu Co., Ltd.

Origin Toshu was established in September 1966 and has since grown to be a key player in the food industry. Our headquarters are located at 1-18-1 Chofugaoka, Chofu City, Tokyo. We operate diverse businesses, including the sale of bento lunches and delicatessen meals, and we integrate Origin products within the Aeon Group's delicatessen segment. Our aim is to seamlessly blend convenience with quality, represented in brands like Kitchen Origin, Origin Bento, and Renge Shokudo Toshu.

To experience the newly launched features and improvements, we invite everyone to explore our updated homepage along with our various brand sites.