Indulge in the Sinful Flavor Boost with New Garlic Chilli Powder

Introducing the Sinful Booster: A Flavor Revolution

House Foods Corporation is set to unveil their exciting new product titled 'Sinful Booster Garlic Chilli', available starting August 10, 2026, at various supermarkets. This innovative seasoning enhancement transforms any dish into a tantalizing blend of rich garlic flavor and spicy chili heat simply by sprinkling it on top. The 55g pack is offered at an open price, with a recommended retail price of ¥398 (excluding tax).

Product Features

1. Unique Flavor Profile

The 'Sinful Booster' combines the robust flavors and aromas of three types of garlic, fried fats, and rich tonkotsu (pork bone) broth with two varieties of chili for an intense flavor experience. The careful blend of garlic enhances the depth of flavor while the selected chilies introduce a stimulating heat. Together, they create an addictive taste that engages all your senses. Additionally, incorporating crushed brown rice into the mix provides a delightful crunch and aroma, enhancing both flavor and texture.

2. A New Way to Indulge

This product invites users to explore a new dimension of culinary pleasure. Sprinkle it on rich, satisfying dishes like cup noodles, French fries, or fried chicken, and instantly amplify the taste, creating an experience full of sinful delight. The ease of finishing touches allows you to personalize your meal according to your mood, providing an opportunity to indulge guilt-free!

Development Story

Focus on the Rising Demand for Sinful Delicacies

The development of this product was inspired by the growing trend of 'sinful delicacies,' particularly popular among younger demographics. These dishes are characterized by rich flavors and addictive tastes, favored for relieving stress or as a treat. Recent research from Gurunavi Corporation in May 2026 indicates that over 50% of respondents claimed to consume 'sinful delicacies' frequently, highlighting a significant increase in popularity since 2022.

Targeting Young Adults and Those Seeking Indulgence

This product aims not only at young adults but also at anyone looking to reward themselves or find a change in their dining experience, making it perfect for gatherings where people can add their desired level of indulgence to shared meals.

Insights from Internal Surveys

In the product's development phase, interviews with employees in their twenties revealed a demand for convenience and customization. Many indicated that they enjoyed indulging in 'sinful delicacies' during late-night gaming or as a reward after a tiring day. The goal was to create an easy-to-use seasoning that could be applied to existing foods, providing a quick way to enhance meals with a robust flavor. Ensuring that the garlic and chili flavors remain potent after application was paramount. The blend of three garlic types and two types of chili, combined with the richness of tonkotsu broth, ensures a flavorful depth. The addition of crushed brown rice ensures a satisfying crunchy texture, making each bite enjoyable until the very end.

Product Overview

- Product Name: Sinful Booster Garlic Chilli
- Content: 55g
- Price: Open pricing (suggested retail price ¥398 excluding tax)
- Release Date: August 10, 2026
- Availability: Nationwide

For more details, check the product page set to launch August 5: Product Page

Exciting Update: Spicy Chili Tribe Revamp

In addition to the new 'Sinful Booster', House Foods is also revamping their popular 'Spicy Chili Tribe'. By blending five types of chili instead of four, the flavor profile now promises a bold taste with a heightened intensity, catering to the increasing demand for deliciously spicy food lovers. The inclusion of the stronger Bhut Jolokia chili ramps up the capsaicin content by approximately 1.8 times, ensuring both heat and the savory flavor of chili enhance your dishes.