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Experience the Transformation: SILK THE RICH

The beauty and hair care world is about to witness a remarkable rejuvenation with the unveiling of the renewed SILK THE RICH Scalp & Repair series by THE RICH Co., Ltd. This highly anticipated release hits the market on May 12, 2025, offering consumers a luxurious alternative for hair care infused with the goodness of natural silk.

Vision Behind the Brand

With the vision of creating moments that inspire joy, “SILK THE RICH” epitomizes premium hair care harnessing the properties of silk. The company, founded by Yuta Miura, aims to elevate daily hair care routines into rituals of indulgence. This upgraded series combines heritage with modern aesthetics, promising results that customers can see and feel.

Renewed Formula

The revamped Scalp & Repair series retains its popular Mood Night Musk fragrance beloved by users of all genders. However, it emerges as a more sophisticated version, paying keen attention to scalp care. Notably, the revised shampoo and conditioner have been designed to specifically address scalp conditions while emphasizing repair efficacy and ease of combing results. In this journey of transformation, the conditioner now transitions from a black to a white liquid color, a visually appealing change that speaks of its enriched formulation.

Product Overview

Each product in the series retains the harmony of essential scalp ingredients, leading to healthier, shinier hair. Here’s a quick look at what this premium series offers:

• - SILK THE RICH Scalp & Repair Shampoo (250mL) - Price: ¥1,800 (tax included)
• - SILK THE RICH Scalp & Repair Treatment (250mL) - Price: ¥1,800 (tax included)

The online launch will gradually commence from June 2025, following pre-orders from existing members.

Distinctive Features

The Scalp & Repair series boasts an impressive content of over 90% beauty serum ingredients, which includes:

• - Three Types of Silk - Providing intensive repair and hydration while enhancing shine and reducing friction.
• - Exosomes - Infusing moisture into the scalp and hair for a lively, healthy environment.
• - Apple Stem Cell Extract - Promoting a vibrant scalp with elasticity and shine benefits.
• - Amino Acids (Amityrose) - Assisting in damage repair and moisture retention.
• - Collagen - Enhancing firmness and luster.
• - Three Types of Ceramides - Ensuring hydration and dry skin prevention.
• - Three Types of Hyaluronic Acid - Keeping hair moisturized for a longer duration.
• - Rejuvafilm - Concentrating on lasting hydration.

Specialized Scalp Ingredients

Beyond the beauty serums, crucial components that cater specifically to scalp health are included in the new formulation:

• - Ridenchyl - Known to help prevent hair loss.
• - Darknil - Unveils the natural beauty of black hair.
• - Capixyl - Gentle on the scalp while potentially mitigating hair fall.

Additional Noteworthy Ingredients

Other meaningful ingredients enhancing efficacy include:

• - Charcoal - Effectively absorbs scalp impurities and odors.
• - Dipotassium Glycyrrhizate - Addressing common scalp issues, such as flakes and itchiness.
• - Gentian - Supporting both hair and scalp health.
• - Black Pearl - Aiming to maintain hydration levels in skin and hair.
• - Panthenol - Assisting in optimizing scalp conditions while enriching hair.
• - Persea Oil - Fortifying hair for healthier appearances.

By leveraging innovative ingredients and committed to enhancing the hair care experience, THE RICH has positioned the SILK THE RICH Scalp & Repair series as an essential regimen for individuals dedicated to maintaining vibrant hair and a healthy scalp. The synergy of science and natural elements provides a holistic approach to hair care, setting a new benchmark for luxury in the beauty industry.

About THE RICH

Founded by Yuta Miura, THE RICH is headquartered in Shibuya, Tokyo and stands at the forefront of luxurious hair care, deeply integrating nature's silk with contemporary beauty practices. As they unveil their latest innovations, they invite everyone to discover the extraordinary potential locked within every strand.

For more information, kindly visit their official website or follow them on social media platforms: Instagram, Twitter, and TikTok.