#United States #Sabre Corporation #Southlake #travel technology #Jennifer Catto

Sabre Corporation Welcomes New CMO

In a significant development for the travel technology industry, Sabre Corporation has appointed Jennifer Catto as their new Executive Vice President and Chief Marketing Officer. This change comes as Sabre aims to fortify its market position and drive growth through innovative strategies. With a career spanning over 25 years, Catto has been a beacon of transformation within leading brands, making her a formidable addition to the Sabre leadership team.

A Vision for Transformation

Jennifer Catto joined Sabre in February 2025, bringing a wealth of experience from her tenure at renowned companies such as Travelport, Travelocity, and Condé Nast. Her approach blends creativity with data-driven insights, ensuring that businesses not only adapt to changing market dynamics but thrive within them. As she steps into her new role, Catto outlines her mission to reshape Sabre's global marketing strategy, aiming to deepen customer engagement and elevate the brand.

"A brand is a promise you make to the market that the business has to keep. I'm thrilled to take the helm of a great brand for a business that has doubled down on its commitment to innovation and product delivery. Sabre has modernized its foundation and is now a unified, intelligent travel marketplace, prioritizing performance over mere promises," said Catto on her appointment.

The Importance of Innovation

Innovation lies at the heart of Sabre's strategy as it seeks to offer cutting-edge technology solutions that empower entities within the travel sector. Catto's expertise in leading integrated marketing strategies will be integral in showcasing how Sabre's solutions can provide significant value. She emphasizes the necessity of using compelling storytelling and cross-functional collaboration to tap into new market opportunities.

Kurt Ekert, President and CEO of Sabre, expressed confidence in Catto's capabilities, stating, "Jennifer's appointment reflects our commitment to bold, strategic leadership as we accelerate Sabre's journey to become the premier technology platform in travel. Her unique blend of creativity, operational focus, and deep understanding of digital transformation is rare, and with her leadership, we aim to enhance our brand and strengthen our relationships with customers and partners."

Celebrating Achievements

Catto’s career is decorated with accolades, including being a Cannes Lions Award nominee and an AdAge Brand Leader Award winner. Her recognition extends beyond awards; she is a sought-after speaker and commentator, passionate about redefining audience engagement through innovative tactics. This breadth of experience positions her well to handle the evolving demands of the travel technology landscape.

Future Directions

As Sabre moves forward, the focus will be on delivering innovative technology solutions that cater to the evolving needs of the travel industry. Jennifer Catto's leadership signals a transformative era for Sabre, as she aims to create a brand presence that not only reflects the company’s innovation but also instills confidence among its clients and partners. Under her guidance, Sabre seeks to not only navigate the complexities of the travel landscape but to lead the charge in technological advancement, ensuring it remains relevant and essential for its global customers.

Conclusion

With the appointment of Jennifer Catto as Chief Marketing Officer, Sabre Corporation is poised to enhance its strategic direction in the competitive travel technology market. As the company continues to innovate and adapt, Catto’s leadership is expected to play a vital role in shaping the future of how travel technology serves its customers globally.