#China #Hisense #Qingdao #TV Market #Global Leader

Hisense TV Holds Strong in Global Market

In a remarkable achievement, Hisense, a powerhouse in global consumer electronics and home appliances, has cemented its place as the second-largest TV supplier in the world for the third year in a row. In 2024, Hisense captured an impressive 14.06% of the global TV market, showcasing its ability to innovate and adapt in a competitive landscape.

According to the latest report by AVC Revo, Hisense recorded a significant year-on-year increase in TV shipments, soaring by 11.9%. This growth isn't merely a fluke; it's reflective of the company's strategic initiatives including its sponsorship of major sporting events, which boosted brand visibility and appeal. Notably, in the sporting segment, Hisense has dominated the market for TVs of 100 inches or more, achieving a monumental 47% share.

The company's commitment to technological advancement is evident with its recent showcases at CES 2025, where it unveiled groundbreaking innovations. Among these was the revolutionary 116-inch TriChroma LED TV featuring advanced RGB Local Dimming Display Technology, and the consumer-friendly 136-inch MicroLED screen. These products are designed not just to entertain but to transform the entire home-viewing experience, promising consumers a cinematic feel right in their living rooms.

Hisense has also prioritized personalization and comfort in its new offerings. David Gold, the Vice President of Hisense International, emphasized that the company’s philosophy in 2024 revolved around three core principles: passion, dedication, and innovation. He stated, "With these three keywords, we have managed to achieve such outstanding results throughout the year." Gold's statements reflect Hisense's unwavering commitment to enhancing consumer experiences.

Further advancements include ultra-high-definition smart displays integrated with seamless AI technology, energy-efficient solutions, and immersive entertainment experiences. The company’s innovations are set to offer consumers significant value, transforming their connection to entertainment and the world around them.

With a global presence in over 160 countries, Hisense is not just a dominant player in the TV market but also a key competitor in household appliances. According to Omdia, the company holds the second position internationally in total TV shipments and ranks first for its large-screen models, especially those exceeding 100 inches.

Hisense’s rapid expansion and innovation strategy have positioned it favorably in an ever-evolving market. As the demand for smart, efficient, and high-quality entertainment devices continues to rise, Hisense stands ready to meet and exceed consumer expectations. The eagerly anticipated FIFA Club World Cup 2025 will be another platform where Hisense’s innovations will shine, promising fans a heightened viewing experience that encapsulates the essence of the event.

In summary, Hisense is leading the charge in the consumer electronics market, specifically in television offerings, demonstrating how innovation and strategic marketing can lead to remarkable success. The company's focus on technological progress and understanding consumer needs continues to set it apart as a formidable player in the industry.