New Appointments Strengthen Avalara's Leadership for Global Growth and Innovation
On July 10, 2025, Avalara, Inc., a frontrunner in the realm of tax compliance automation, made noteworthy additions to its executive team with the appointments of Adrianna Burrows as the new Chief Marketing Officer (CMO) and Shahan Parshad as the Chief Information Officer (CIO). This strategic move aims to enhance Avalara's brand presence as the company embarks on a journey to expand its global reach, particularly in light of the increasing demand for automated tax solutions powered by artificial intelligence.
Adrianna Burrows, who will operate as the Executive Vice President (EVP) and CMO at Avalara, comes with an impressive track record spanning over two decades in leading marketing strategies across high-growth technology companies. In her most recent role as the head of global marketing at Shopify, Burrows played a pivotal role in establishing the platform as the leading e-commerce solution worldwide. Her extensive experience also includes notable positions such as CMO at PayScale, Cornerstone OnDemand, and Stack Overflow. Additionally, during her tenure at Microsoft as the General Manager for Windows Global Marketing, she was key in orchestrating the global launch of Windows 10, solidifying her reputation as an innovator in tech marketing.
In her new position at Avalara, Burrows will focus on elevating the company's global brand visibility, broadening market awareness, and stimulating demand for its superior compliance solutions. Reporting directly to Ross Tennenbaum, President of Avalara, she will lead initiatives to enhance Avalara's position in the market, ensuring that the company remains a leader in the field of tax compliance automation.
On the technical side, Shahan Parshad steps into the role of SVP and CIO. His responsibilities will encompass the oversight of Avalara's global IT strategies, business systems, and data infrastructure. Reporting to Danny Fields, EVP and Chief Technology Officer, Parshad will work closely with engineering leaders to ensure that Avalara's systems are not only secure and scalable but also capable of supporting innovative technologies at a company-wide level.
Parshad is a seasoned executive with a deep understanding of technology. His recent experience as CIO at Airtable saw him modernizing internal platforms to bolster the company’s product line and enterprise growth. His tenure at Confluent also displayed his capabilities as he spearheaded the Business Technology and Data organization across multiple countries, contributing significantly to the company’s impressive tenfold growth and successful IPO in 2021.
Both Parshad and Burrows are expected to play instrumental roles in advancing Avalara's marketing and technology strategies as the company aims to merge growth with innovative practices. As Ross Tennenbaum stated, the expertise brought by both leaders signals a crucial period in Avalara's journey, where AI-driven innovation and the pursuit of global expansion will define the future of tax compliance.
Founded on the principles of accuracy and reliability, Avalara enhances tax compliance experiences for over 43,000 businesses and government clients operating in more than 75 countries. Their sophisticated software solutions incorporate over 1,400 signed partner integrations, allowing for seamless tax calculations, document management, return filing, and easy access to tax content. As Avalara continues to innovate, the onboarding of Burrows and Parshad signals a promising future filled with potential for growth in the ever-evolving landscape of tax compliance automation.
To learn more about Avalara and its innovative solutions, visit their website at avalara.com and discover how they can simplify your tax compliance journey.
Adrianna Burrows, who will operate as the Executive Vice President (EVP) and CMO at Avalara, comes with an impressive track record spanning over two decades in leading marketing strategies across high-growth technology companies. In her most recent role as the head of global marketing at Shopify, Burrows played a pivotal role in establishing the platform as the leading e-commerce solution worldwide. Her extensive experience also includes notable positions such as CMO at PayScale, Cornerstone OnDemand, and Stack Overflow. Additionally, during her tenure at Microsoft as the General Manager for Windows Global Marketing, she was key in orchestrating the global launch of Windows 10, solidifying her reputation as an innovator in tech marketing.
In her new position at Avalara, Burrows will focus on elevating the company's global brand visibility, broadening market awareness, and stimulating demand for its superior compliance solutions. Reporting directly to Ross Tennenbaum, President of Avalara, she will lead initiatives to enhance Avalara's position in the market, ensuring that the company remains a leader in the field of tax compliance automation.
On the technical side, Shahan Parshad steps into the role of SVP and CIO. His responsibilities will encompass the oversight of Avalara's global IT strategies, business systems, and data infrastructure. Reporting to Danny Fields, EVP and Chief Technology Officer, Parshad will work closely with engineering leaders to ensure that Avalara's systems are not only secure and scalable but also capable of supporting innovative technologies at a company-wide level.
Parshad is a seasoned executive with a deep understanding of technology. His recent experience as CIO at Airtable saw him modernizing internal platforms to bolster the company’s product line and enterprise growth. His tenure at Confluent also displayed his capabilities as he spearheaded the Business Technology and Data organization across multiple countries, contributing significantly to the company’s impressive tenfold growth and successful IPO in 2021.
Both Parshad and Burrows are expected to play instrumental roles in advancing Avalara's marketing and technology strategies as the company aims to merge growth with innovative practices. As Ross Tennenbaum stated, the expertise brought by both leaders signals a crucial period in Avalara's journey, where AI-driven innovation and the pursuit of global expansion will define the future of tax compliance.
Founded on the principles of accuracy and reliability, Avalara enhances tax compliance experiences for over 43,000 businesses and government clients operating in more than 75 countries. Their sophisticated software solutions incorporate over 1,400 signed partner integrations, allowing for seamless tax calculations, document management, return filing, and easy access to tax content. As Avalara continues to innovate, the onboarding of Burrows and Parshad signals a promising future filled with potential for growth in the ever-evolving landscape of tax compliance automation.
To learn more about Avalara and its innovative solutions, visit their website at avalara.com and discover how they can simplify your tax compliance journey.
Topics Business Technology）
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