Exploring Vietnam: The Second Creative Seminar and Networking Event in Tsukuda
On July 23, 2026, nide Inc. will host the "Second Creative Seminar and Networking Event" in Tsukuda, Tokyo, aimed at entrepreneurs considering entry into the Vietnamese market. The theme for this year's event is "First Steps for Small and Medium Enterprises in Vietnam: What to Think About and How to Start?" This event follows the success of the first seminar held in February 2026, which garnered enthusiasm from various businesses, creators, and stakeholders seeking insights into market entry and brand development in Vietnam.
The seminar will be led by nide Inc. in partnership with vina nide Co., Ltd., which operates from Ho Chi Minh City. The goal is to share practical experiences and insights from the local market to facilitate understanding and operation for businesses venturing into Vietnam. As a rapidly growing market, Vietnam has captured domestic and international attention, making interest in market entry and brand positioning increasingly essential. However, many face practical challenges such as:
The primary objective is to arm attendees with the tools and knowledge necessary for successful market entry without pressures from large corporations. The slogan: "Is Market Entry Exclusively for Large Corporations?" invites participants to recognize that small and medium enterprises (SMEs) can also thrive in the Vietnamese market.
Attendees will explore fundamental questions that need addressing before entering a new market, such as:
1. Welcome and Registration (6:30 PM) - Enjoy a welcome drink and relax while waiting.
2. First Part (7:00 PM):
- Seminar: "First Steps for Entering Vietnam - What to Think About"
- Speaker: Osamu Iijima, CEO of nide Inc.
- Discusses the significance of considering Vietnam for small businesses and what aspects need to be pre-considered.
3. Second Part (7:30 PM):
- Seminar: "Real Market Experiences from Vietnam"
- Speaker: Hayato Yokoo, CEO of Brown Fish Co., Ltd.
- Focus on market realities, product insights, and strategies particularly suitable for SMEs.
4. Q&A Session (8:10 PM)
- Participants can ask questions and engage with speakers.
5. Participant Introductions (8:20 PM)
- A one-minute self-introduction session for all attendees.
6. Networking Session (8:40 PM)
- Mingle with food and drinks while engaging in discussions and matchmaking opportunities.
7. Wrap-up (9:30 PM)
This event is designed for those who want to explore international expansion but have been hesitant due to perceived barriers. From local sake breweries to food manufacturers, interested parties can learn that market entry is not solely reliant on large-scale investments but can also begin with modest, tested approaches. This seminar encourages networking among entrepreneurs, creating a community of businesses looking to expand to Vietnam.
Established in December 2006, nide Inc. marks 20 years of supporting businesses and brands through creative direction and design. The company focuses on developing brand strategies, and spatial design within the Vietnamese market through its subsidiary, vina nide.
For more information, please visit nide's corporate website, or follow them on social media via Facebook and X.
To register for the seminar, please click here for the Peatix event page or fill out the Google Form application.
Background of the Event
The seminar will be led by nide Inc. in partnership with vina nide Co., Ltd., which operates from Ho Chi Minh City. The goal is to share practical experiences and insights from the local market to facilitate understanding and operation for businesses venturing into Vietnam. As a rapidly growing market, Vietnam has captured domestic and international attention, making interest in market entry and brand positioning increasingly essential. However, many face practical challenges such as:
- - Difficulty in understanding the market
- - Cultural and consumer perception differences
- - Local communication hurdles
What to Expect from the Seminar
The primary objective is to arm attendees with the tools and knowledge necessary for successful market entry without pressures from large corporations. The slogan: "Is Market Entry Exclusively for Large Corporations?" invites participants to recognize that small and medium enterprises (SMEs) can also thrive in the Vietnamese market.
Attendees will explore fundamental questions that need addressing before entering a new market, such as:
- - Is it worth considering a venture into Vietnam?
- - Can we compete effectively within our scale?
Event Details
- - Date: July 23, 2026
- - Time: 7:00 PM - 9:30 PM (Doors open at 6:30 PM)
- - Venue: Anata Café and Izakaya, 1-9-13 Tsukuda, Chuo-ku, Tokyo
- - Capacity: Approximately 20 attendees (first come, first served basis)
- - Participation Fee: ¥2,000 (Tax included, includes one drink and light snacks)
Event Schedule
1. Welcome and Registration (6:30 PM) - Enjoy a welcome drink and relax while waiting.
2. First Part (7:00 PM):
- Seminar: "First Steps for Entering Vietnam - What to Think About"
- Speaker: Osamu Iijima, CEO of nide Inc.
- Discusses the significance of considering Vietnam for small businesses and what aspects need to be pre-considered.
3. Second Part (7:30 PM):
- Seminar: "Real Market Experiences from Vietnam"
- Speaker: Hayato Yokoo, CEO of Brown Fish Co., Ltd.
- Focus on market realities, product insights, and strategies particularly suitable for SMEs.
4. Q&A Session (8:10 PM)
- Participants can ask questions and engage with speakers.
5. Participant Introductions (8:20 PM)
- A one-minute self-introduction session for all attendees.
6. Networking Session (8:40 PM)
- Mingle with food and drinks while engaging in discussions and matchmaking opportunities.
7. Wrap-up (9:30 PM)
Why Attend
This event is designed for those who want to explore international expansion but have been hesitant due to perceived barriers. From local sake breweries to food manufacturers, interested parties can learn that market entry is not solely reliant on large-scale investments but can also begin with modest, tested approaches. This seminar encourages networking among entrepreneurs, creating a community of businesses looking to expand to Vietnam.
About the Host Company
Established in December 2006, nide Inc. marks 20 years of supporting businesses and brands through creative direction and design. The company focuses on developing brand strategies, and spatial design within the Vietnamese market through its subsidiary, vina nide.
For more information, please visit nide's corporate website, or follow them on social media via Facebook and X.
How to Register
To register for the seminar, please click here for the Peatix event page or fill out the Google Form application.
Topics Consumer Technology）
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