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Meizu Unveils Its Overseas Strategy for the Flyme AI Ecosystem

At the MWC 2025, the world's latest mobile technologies were on display, featuring numerous innovations and advancements in the tech industry. Meizu, the renowned technology company, showcased its AI Flyme Ecosystem under the theme "AI Illuminates a Better Life." This marked a significant milestone as the company prepared to re-enter global markets with its new product matrix.

AI Takes Center Stage

AI became the buzzword at MWC 2025, as companies demonstrated deep integration of artificial intelligence in hardware, semiconductors, and mobile communications. Meizu highlighted its standout product series, the Mblu22 and Note22, which are set to launch in April 2025 across regions including Asia Pacific, Latin America, the Middle East, Central Asia, and Europe.

The products utilize the Flyme system, which received praise for its intuitive design and functionality. Meizu’s existing models, such as the Meizu 21 and Meizu 21 PRO, garnered attention alongside other offerings during the event, reinforcing Meizu’s reputation for innovation.

Standing Out in AI

Recently, Meizu achieved a significant technological breakthrough with its Flyme AIOS, which fully integrated the advanced DeepSeek-R1 model. This integration marked a first in the industry and was specifically applied to the Meizu 21 and Lucky 08 series. The company showcased various AI-powered products, including Smart Glasses StarV, which caught the audience's eye with remarkable features like simultaneous translation and transcription.

StarV Air2 became one of the top-selling smart glasses in its launch quarter, accounting for a 41.5% market share, a testament to its instant popularity. This unique technology propelled Meizu’s StarV glasses into the leading tier of smart eyewear worldwide.

Expanding Into Smart Vehicles with Flyme Auto

Meizu demonstrated its prowess in the automotive space through Flyme Auto, an operating system tailored for smart cockpits. This system has rapidly gained traction, ranking first in new user acquisition for four consecutive months. In January 2025 alone, over 132,000 vehicles equipped with Flyme Auto were sold, facilitating access to 22 different car models from brands like Geely and LYNK & CO.

Flyme Auto not only establishes a new benchmark for user experience in vehicles but also symbolizes the company's commitment to innovation and integration of AI across various ecosystems.

Accelerating Globalization with AI Integration

Meizu's globalization strategy is picking up pace as it partners with Geely to launch products in markets such as Indonesia, Sri Lanka, and the Philippines. Currently, Meizu’s technology products are available in over 30 countries and regions, tapping into diverse markets in Asia, Europe, and beyond.

The Flyme Auto system is being exported to various regions, establishing a robust international presence for Meizu’s ecosystem, which integrates people, automobiles, and home technologies.

Looking Forward: Goals for 2025 and Beyond

As part of its ongoing global strategy, Meizu aims to enhance its competitive edge by further investing in international markets and tailoring its offerings to meet local consumer needs. By prioritizing the Flyme AIOS, the company plans to build a comprehensive ecosystem centered around smart device technologies, smart glasses, and smart automotive scenarios.

In conclusion, Meizu is not just presenting its innovative products but is also paving the way for significant advancements in AI and technology. As it gathers recognition and media attention at MWC 2025, the brand is poised to continue its journey of technological excellence, providing users with groundbreaking products that redefine the future of connectivity and intelligence.