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CES Unveiled Europe: A Glimpse into Future Innovations

On October 30, 2025, Amsterdam became the backdrop for CES Unveiled Europe, an event showcasing the latest advancements and innovations from more than 50 startups across Europe. This event, organized by the Consumer Technology Association (CTA), serves as a prelude to the upcoming CES 2026, which will take place in Las Vegas from January 6 to 9. The event attracted industry leaders, government representatives, and media, all eager to witness the technological innovations set to shape the future.

Highlights of the Event

Kinsey Fabrizio, the president of the CTA, opened the exhibition with a keynote address discussing the dynamic innovation ecosystem in Europe. She emphasized how European startups are not only advancing technology but also enhancing the quality of life for millions. Fabrizio stated, "The CES Unveiled Europe exhibition highlights the impact of European technology and lays the groundwork for groundbreaking innovations that will emerge from the continent."

The event was held in collaboration with the Dutch Ministry of Economic Affairs and Climate Policy and received participation from the European Innovation Council. A significant portion of the opening session focused on emerging trends in technology and how they intertwine with industry advancements.

Brian Comiskey, CTA's Senior Director of Innovation and Trends, provided insight into the ways in which innovation is propelling a brighter future across various sectors. He revealed new data on the awareness and adoption of Artificial Intelligence (AI) in several European countries, including the UK, Germany, the Netherlands, and France. The findings highlighted a growing trend among workers embracing AI technology:

• - UK workers reported saving an average of eight hours weekly through the use of AI and automated tools.
• - A striking 89% of German workers see generative AI as either "extremely useful" or "very useful" for achieving professional tasks, making Germany the leading country in this regard.
• - In the Netherlands, 66% of workers aged 18 to 28 utilize generative AI, outpacing their peers in other studied nations.
• - Interestingly, France boasted the highest awareness of generative AI among the older demographic (ages 61-79), with an impressive 98% awareness rate, though only 37% reported using the technology actively.

Engaging Discussions and Networking Opportunities

The event's agenda included stimulating discussions featuring prominent representatives from both public and private sectors in Europe. Leaders from the European Innovation Council, Keen Venture Partners, Mayht, Microsoft, Prosus, Synthesia, and others engaged in talks on business expansion, funding acquisition, and rapid technological transformation.

Specific matchmaking programs and mentoring sessions facilitated connections between founders and investors, providing invaluable support for fostering business growth.

Among the noteworthy activities, participants experienced the inaugural Music Tech Forum organized by the Music Business Association, focusing on the convergence of music, technology, and innovation. A networking dinner hosted by Wilson Sonsini addressed strategies for European companies to expand and secure funding within the U.S. market.

On October 28, the CES Unveiled Europe x Quantum AI presentation spotlighted Europe’s leadership in quantum technologies and artificial intelligence, showcasing the continent's commitment to remaining at the technological forefront.

Additionally, a dynamic startup pitch competition allowed European entrepreneurs to present their innovative solutions to a panel of investors and industry experts. The standout winner, Perciv AI, earned the opportunity to showcase at Eureka Park during CES 2026.

Looking Ahead to CES 2026

As Europe continues to be a fertile ground for technological breakthrough, CES 2026 promises to be an excellent platform for innovative minds globally to network and exchange ideas. To witness the innovation journey of Perciv AI and others, attendees are encouraged to register for the CES 2026 event.

In conclusion, CES Unveiled Europe provided a vibrant look into the future of technology, while simultaneously making a compelling case for the potential influence of European innovations on a global scale. With an impressive showcase of startups and discussions centered around trending technologies, this event sets the stage for what promises to be an exciting CES 2026.

For more information, visit CES.tech. Follow CES on our social media channels for updates.