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Understanding Your Personal Valuation: A Fresh Approach

In a world where individuals often struggle to define their worth beyond salary figures or academic degrees, "Jibun Jikasogaku" (Self Valuation) takes a revolutionary stance. This upcoming book, written by entrepreneur Kisida Keisuke, set to release on August 31, 2026, shifts the focus from current capabilities to future potential.

A New Perspective on Value Measurement

According to Kisida, the traditional ways of measuring one’s worth—like income or social media followers—fail to capture an individual's true potential. His book adapts the corporate concept of 'market capitalization' to individual careers, urging readers to reconsider how they value themselves in professional contexts.

Kisida introduces the idea of "Jibun Jikasogaku," or personal market capitalization, which he defines through a formula similar to that used for stocks. Here, market capitalization is determined by current earnings (EPS) multiplied by future expectations (PER). This paradigm suggests that it's not only one's current skills that matter but also how the market perceives an individual’s growth potential.

The 8 Chapters to Redefining Self-Worth

The book is structured into eight insightful chapters:
1. Resetting the "Ordinary" Setting: Transforming limiting beliefs about oneself.
2. Winning the "Expectation Game" of Capitalism: Understanding how to navigate the corporate landscape.
3. Visualizing Your Current Value: Tools to assess and represent one’s worth.
4. Creating Illusions of Future Value: Strategies for ordinary individuals to appear extraordinary.
5. Unbeatable Positioning Strategies: How to effectively position oneself in the market.
6. Habit of Continuously Updating Your Personal Valuation: Developing practices that enhance personal growth.
7. Rules for Protecting Your Valuation Amidst Noise: Avoiding distractions from external opinions.
8. Thriving in the AI Era: Embracing innovation while leveraging human uniqueness.

The book cover features a bold design with black and orange colors and includes a tagline stressing that anyone, regardless of background or talent, can excel by focusing on future expectations.

Already a Bestseller

Prior to its official launch, the book has gained significant traction. As of August 2, 2026, it achieved the number one spot in Amazon's "Business Strategies" category, showcasing a strong interest from readers eager for practical career strategies.

Who Should Read This Book?

Kisida’s book is particularly beneficial for:

• - Young professionals in their twenties who feel they lack notable achievements.
• - Individuals who feel undervalued despite their skills.
• - Those contemplating a career shift, including job changes or entrepreneurial ventures.
• - Readers looking for ways to create unique value in an AI-driven world.

About the Author

Kisida Keisuke is the founder and CEO of TCG Pro, a company specialized in trading card-related services. Born in 1996 in Kishiwada, Osaka, he pursued service design at Kinki University. During his university years, he established a financial media company and later founded Unique Career, successfully managing various media ventures.

At just 28, Kisida led TCG Pro to a successful acquisition, accumulating extensive experience with over ten business transfers.

The forthcoming title, "Jibun Jikasogaku: The Strategy of Utilizing Growth Potential Rather Than Ability," marks Kisida's first published work, promising to provide invaluable insights into self-worth, growth, and personal strategy.

Book Information

• - Title: Jibun Jikasogaku: The Strategy of Utilizing Growth Potential Rather Than Ability
• - Author: Kisida Keisuke
• - Publisher: Yuigeisha
• - Release Date: August 31, 2026
• - Price: ¥1,600 + tax
• - Pages: 196
• - ISBN: 978-4-911362-62-4

For more details, visit Amazon page or check out the official company website.

Embrace the potential that lies within you and redefine your value with Kisida’s transformative guide.