Exciting Collaboration Between Sugakiya and Seven-Eleven: Local Love Festival!

Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, is partnering with Sugakico Systems, a ramen chain renowned in the Tokai area, to bring a delightful event titled “Sugakiya x Seven-Eleven Local Love Festival.” This special festival will run from July 3rd (Friday) to July 19th (Sunday) over a span of 17 days across Seven-Eleven outlets in Aichi, Gifu, and Mie prefectures.

The festival was designed to provide excitement and surprises to local customers through carefully crafted Sugakiya products, a beloved local culinary staple. A total of nine unique items reflecting Sugakiya’s traditional flavors have been prepared for the event. Let’s take a closer look at the appealing lineup!

Products Featured in the Festival

1. Sugakiya Supervised Gomoku Rice Ball with Char Siew
- Price: 238 yen (tax included: 257.04 yen)
- Release Date: From July 3rd (Friday) onwards
- Available Area: Aichi, Gifu, Mie
This rice ball, inspired by the popular side dish Gomoku Rice, contains a mix of five ingredients: fried tofu, carrots, bamboo shoots, burdock, and shiitake mushrooms, combined with sweet and savory char siew for a fulfilling bite.

2. Sugakiya Supervised Zaru Ramen
- Price: 460 yen (tax included: 496.80 yen)
- Release Date: From July 3rd (Friday) onwards
- Available Area: Aichi, Gifu, Mie
Featuring a delicious blend of four kinds of broth in a traditional soy sauce dipping sauce, this thick noodle dish pairs beautifully with toppings like char siew and menma. It’s the perfect dish for those hot summer days!

3. Sugakiya Supervised Negi Ramen
- Price: 398 yen (tax included: 429.84 yen)
- Release Date: From July 3rd (Friday) onwards
- Available Area: Aichi, Gifu, Mie
A rich tonkotsu broth enhanced with fish powder for extra depth, served with crunchy white leeks. This spiced ramen is available in a mini size, making it suitable for kids as well.

4. Sugakiya Supervised Chilled Ramen Salad
- Price: 368 yen (tax included: 397.44 yen)
- Release Date: From July 2nd (Thursday) onwards
- Available Area: Aichi, Gifu, Mie
This colorful ramen salad is packed with fresh vegetables and paired with a delightful dressing inspired by Sugakiya. It’s a healthy option perfect for the warming weather.

5. Sugakiya Supervised Gomoku Rice Ingredients! Kinpira Style
- Price: 218 yen (tax included: 235.44 yen)
- Release Date: From July 3rd (Friday) onwards
- Available Area: Aichi, Gifu, Mie
Inspired by the ingredients from traditional Gomoku Rice, this side dish combines burdock, bamboo shoots, carrots, fried tofu, and shiitake mushrooms in a flavorful kinpira-style preparation.

6. Sugakiya Tonkotsu Powder
- Price: 25 yen (tax included: 27 yen)
- Release Date: From July 3rd (Friday) onwards
- Available Area: Aichi, Gifu, Mie
This powder, embodying the flavors of Sugakiya’s tonkotsu soup, pairs perfectly with Seven-Eleven’s hot snacks. Sprinkle it over fried chicken to elevate the taste with mellow pork and seafood flavors.

7. Sugakiya Supervised Mixed Sweets: Yogurt Melon Jelly
- Price: 398 yen (tax included: 429.84 yen)
- Release Date: From July 2nd (Thursday) onwards
- Available Area: Aichi, Gifu, Mie
Experience a new dessert concept with this jelly featuring three delightful layers: melon jelly, yogurt jelly, and whipped cream.

8. Sugakiya Supervised Mixed Sweets: Cream Zenzai
- Price: 398 yen (tax included: 429.84 yen)
- Release Date: From July 3rd (Friday) onwards
- Available Area: Aichi, Gifu, Mie
Inspired by Sugakiya’s popular cream zenzai, this dessert is designed to be enjoyed through a straw, featuring fluffy whipped cream, grainy sweet bean paste, rich milk with azuki, and chewy warabi mochi for diverse textures and flavors.

9. Cream Zenzai Ice Bar
- Price: 185 yen (tax included: 199.80 yen)
- Release Date: From June 30th (Tuesday) onwards
- Available Area: Aichi, Gifu, Mie
This ice bar draws inspiration from Sugakiya's classic dessert Cream Zenzai, featuring a rich azuki bean filling enveloped in creamy milk ice.

About Sugakiya

Founded in 1946 in Sakae, Nagoya, Sugakiya initially catered to sweet lovers, later expanding to include ramen. Through the challenging times of post-war food shortages, Sugakiya addressed people’s hunger for delicious food, now growing into a chain with 276 locations in Aichi, Shizuoka, Gifu, Mie, Osaka, Kyoto, Nara, Hyogo, and Shiga.

For more information, visit their official website: Sugakiya Official Site.

Final Thoughts

A representative commented on the event, expressing excitement over collaborating with Sugakiya, a brand deeply loved in the local area. This partnership aims to rediscover regional charm while highlighting each brand's strengths to invigorate the community. With a versatile selection ranging from traditional ramen to re-imagined favorites and desserts, the festival guarantees an exceptional tasting experience—don’t miss out!

Note: Prices may vary by store. The displayed prices include the reduced tax rate applicable at 8%. Availability may be limited based on stock and local circumstances. For the latest updates, check their homepage.