#Sustainability #Japan #Tokyo #Kiwi #Seven Premium

Refreshing Kiwi Ice Bar: A New Summer Experience

As summer approaches, Seven-Eleven Japan is excited to launch its latest addition to the popular Seven Premium ice bar line: the "Seven Premium Marude Ripe Kiwi." Set to hit stores on July 8, 2025, this ice treat promises to deliver a delightful experience packed with the juicy goodness of kiwi.

The "Marude" series is known for its unique texture that replicates the sensation of eating frozen fruit. This new kiwi flavor takes full advantage of the fruit's natural sweetness and tanginess, creating a satisfying blend that is both refreshing and invigorating.

The star of this latest offering, the "Marude Ripe Kiwi," has been meticulously crafted to balance the sweet and tart notes that kiwis are known for. Utilizing a proprietary method, this ice bar features a melt-in-your-mouth fruitiness while retaining that characteristic kiwi crunch, thanks to the incorporation of the tiny edible seeds. With this innovative treat, you'll feel as if you're enjoying a piece of ripe kiwi on a hot summer's day.

Sustainability at Heart

One of the standout features of the "Marude Ripe Kiwi" ice bar is its commitment to sustainability. The product actively utilizes "wasted kiwis"—those that are deemed unsellable due to their appearance yet are perfectly edible. By transforming these imperfect fruits into a delicious ice bar, Seven-Eleven Japan takes a stance against food waste and promotes sustainable food consumption. This initiative not only reduces food loss but also highlights the importance of making the most of available resources.

The team behind this product has expressed excitement about its potential to contribute positively to both taste and environmental impact. A spokesperson stated, “The ‘Marude’ series has received tremendous support due to its enjoyable frozen fruit experience. This year, we enhanced the flavor of kiwi while also addressing sustainability by using imperfect fruits. We hope everyone enjoys this refreshing ice bar perfect for summer!”

Key Details:

• - Product Name: Seven Premium Marude Ripe Kiwi
• - Price: 178 yen (tax included 192.24 yen)
• - Release Date: Starting July 8, 2025
• - Availability: Nationwide

Experience the Juiciness!

With its juiciness, sweet-tangy flavor, and delightful crunch, the "Marude Ripe Kiwi" ice bar is set to become a summer favorite. It’s not just an ice bar; it represents a sustainable choice that tackles food waste while providing consumers with a premium taste experience.

So, mark your calendars and be among the first to indulge in this delightful kiwi treat. It’s an opportunity to savor summer’s essence while contributing to a more sustainable future.

Note:

• - Prices may vary by location.
• - The advertised price includes an 8% reduced tax rate.
• - Availability of products may be subject to change due to stock and regional differences. Check the official website for the latest updates.

Dive into summer with this exciting new flavor that leaves your taste buds tingling and your conscience clear!