HATTRICK and Shimane Susanoo Magic Launch Upcycled Bags
On May 17, 2025, HATTRICK, a project by Valuence Japan, will introduce special upcycled shoulder bags at the upcoming Susamaji Fes. 2025, held at the Matsue General Gymnasium in Shimane Prefecture. This event marks a unique collaboration with the Shimane Susanoo Magic, a professional basketball club based in Matsue and part of the B.LEAGUE.
The bags are crafted from past season uniforms of the Shimane Susanoo Magic, transformed into square-shaped shoulder bags. This initiative not only provides fans with a unique product but also promotes sustainable practices by adding new value to what would typically be discarded sports uniforms. With this venture, both HATTRICK and the basketball club aim to reduce waste and contribute positively to the community and environment.
The Shimane Susanoo Magic is proactive in its